Sr. Manager, Sales, Partnerships & Activations

Who We Are: Figure8 is an experience first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.Who You AreThe Sr. Manager, Partnerships & Activations will lead all local, non-digital marketing and revenue-generating initiatives for Museum of Ice Cream's Miami location. As a peer to the General Manager, you will own $1.3M in annual revenue for this location through partnerships, community ticket sales, group bookings, and grassroots marketing efforts. You will act as the Museum's local face in the tourism and community landscape, developing strong B2B relationships, leading on-the-ground activations, and crafting referral strategies to drive awareness, visitation, and event bookings.This role is perfect for someone who thrives at the intersection of sales, community engagement, and creative marketing — and who can build a revenue stream from the ground up while staying joyful and brand-aligned.Key ResponsibilitiesLocal Partnership StrategyDevelop and implement a local revenue strategy focused on partnerships, group sales, and community-driven ticketingOwn a local revenue goal of $1.3M annually, and design tactical initiatives to meet or exceed itBuild and manage a sales pipeline across verticals (e.g., hotels, event planners, corporate clients, tourism partners, concierges, schools, and community groups)Build referral-based partnerships with Miami hotels, tour operators, travel agents, and local businessesServe as the key contact for local clients, including organizing site visits, walkthroughs, and presenting proposals for group/event bookingsAmbassador & Influencer NetworkCreate and manage a local ambassador program (hotel concierges, influencers, bloggers, local guides) to drive awareness and referralsOffer tools and incentives (e.g. ticket commissions, perks) to keep MOIC top-of-mind among tourism and hospitality professionalsPlan and execute "familiarization" (FAM) events, influencer nights, client mixers, and partner activationsPersonally host and steward key partners through the MOIC experience to convert them into evangelistsStreet Team & Community EngagementDevelop and manage a street team program to activate in high-traffic areas and events or schools/camps to partner with for awareness and visitsRepresent MOIC at community and tourism events, building presence through sponsorships, activations, and grassroots outreachPerformance & Program ManagementTrack all offline revenue channels using a CRM and sales performance toolsAnalyze ROI on campaigns, events, and partnerships — and optimize approach to maximize conversionManage a local sales budget and keep expenses within 25% of attributed revenuePartner with the GM and HQ marketing team to align on messaging, campaign timing, and operational readinessCoordinate group bookings and events with the local ops team to ensure seamless guest experienceBe present onsite 3+ days a week during launch (or as needed) and available for evening/weekend events when necessaryThe salary range for this role is $100,000 - $125,000 USD dependent on location and experience, plus commission, as well as an annual bonus and options.Figure8 is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class. RequirementsMust Haves5+ years of experience in sales, marketing, or business development in attractions, hospitality, events, or tourismProven track record in generating B2B leads, closing deals, and exceeding sales targetsStrong public speaking and presentation skills; confident in leading partner events and meetingsDemonstrated strong local market knowledge — tourism seasons, key hospitality partners, and event calendarsExisting relationships with Miami hotels, DMCs, or tourism boardsComfort with CRM systems (e.g., HubSpot, Salesforce) and working with data to track success and make adjustmentsAbility to independently manage programs while collaborating with cross-functional stakeholdersStrong organizational skills with a creative mindset — equally at home with spreadsheets and street fairsNice-to-HavesPrevious experience building an ambassador/influencer program or grassroots campaign from scratchBackground in selling birthday party packages, venue rentals, or team-building eventsSpanish fluency or multilingual skillsExperience with opening a new venue or launching a marketA passion for playful, immersive experiences and the joy of ice creamBenefitsBenefits:401(k)Dental insuranceHealth insurancePaid time offVision insuranceAbility to advance within the organization