Sr Product Marketing Manager

Are you passionate about making complex B2B products easy to understand, sell, and love? At WorkPoint, we’re looking for an experienced Sr Product Marketing Manager to shape how we position, communicate, and deliver our product to partners and customers. You’ll be instrumental in connecting our product strategy with go-to-market execution — making sure our solution resonates in the market and drives commercial results.About WorkPointWorkPoint is a leading software company specializing in WorkPoint 365, designed to streamline document management, project management, and business processes. Our solution is a platform built on Microsoft 365 and Azure, providing robust and scalable capabilities.At WorkPoint, we foster an inclusive and innovative work environment where team members are empowered to make a difference.Headquartered in Denmark, WorkPoint offers this role based at our office in Vedbæk, Copenhagen or in Esbjerg.The roleWe’re looking for a Senior Product Marketing Manager to lead how we bring our product to market. From positioning and messaging to launches and enablement, you’ll be the voice that connects our product with customer and partner needs. You’ll work closely with product, marketing, and sales to ensure our messaging reflects real-world needs, market trends, and competitive dynamics.This is a hands-on, high-impact role in a growing company — ideal for someone who combines big-picture thinking with strong execution, is commercially minded yet customer-driven, and thrives in fast-moving B2B SaaS environment.You will be part of our highly skilled Product Management team. The team consist of 8 team members, and you will be reporting to CPO Riem Zouzou.What you will do…Shape how we position our product by clearly conveying product value and differentiation.Drive product go-to-market and launch activities in collaboration with product, marketing and commercial.Translate market, customer, and competitor insights into actionable input for both product development and marketing.Support partner and sales enablement by developing pitch materials, product decks, battle cards, and training content.Anchor our pricing strategy, ensuring it aligns with product value and market expectations.Drive internal product awareness through regular updates, enablement sessions, and product storytelling.Create feedback loops from partners and customers to improve how we market, message, and build.Expected travel – primarily in Denmark and Europe 4-6 days per monthWhat we are looking for...We’re looking for someone who combines strong product marketing experience with a commercial mindset and knows how to communicate product value.What you need to have...Proven experience in product marketing, go-to-market, or commercial product roles.A structured, customer-first approach to messaging, positioning, and enablement.Easy to understand: You can explain complex things in a clear, engaging way.Collaborative Mindset: Proven experience working closely with product, sales, and customer success teams to drive product adoption and growth.Confident working with technical products and translating product functionality into business value.Excellent English communication skills.A hands-on, proactive, “get it done” mindset — comfortable switching high-level planning and day-to-day execution.Ability to visit our second office in Denmark a couple of times per month.It is nice if you also have...Experience working with the Microsoft 365 ecosystem (SharePoint, Azure).Familiarity with a partner-driven go-to-market model.Time spent in a B2B SaaS scale-up environment.What is in it for you...You'll be part of a committed and dedicated workplace where you can leave your own mark on tasks and projects. In addition, we offer:A central role in shaping how we take our product to market.The chance to work with a technically strong, passionate team on a product used by thousands across industries.A competitive salary and benefits package, including lunch, health insurance, pension, and more.A good and active staff association and regular team events.Up to 22 weeks' salary during parental leave.And we also like to have fun.If you're excited about shaping how our product is understood, adopted, and scaled in the market — and want to help define how we grow — we’d love to hear from you!At WorkPoint, we are committed to building a diverse and inclusive team and welcome applications from all qualified individuals, regardless of race, gender, background, or identity.