Staff Product Manager, Copenhagen

Vivino is the world’s largest online wine marketplace and the most downloaded wine app globally. A shared mission drives us: to make wine accessible to everyone. We are a community of millions, connecting people with the wines they love. As we enter our next growth phase, we seek a strategic, yet hands-on and commercially-minded Staff Product Manager to own and evolve our Vivino Premium subscription experience.Owning The Heart Of The Premium ExperienceWe are looking for a Staff Product Manager to lead Vivino’s Premium product—the heart of our subscription experience that helps wine lovers deepen their knowledge, enjoy personalized discovery, and unlock exclusive benefits when they buy and explore wines on Vivino.In this role, you will own the strategy, roadmap, and execution for Vivino Premium. You will shape how millions of users transition from free discovery to engaged, paying members—improving retention, lifetime value, and brand loyalty. You will collaborate closely with Data, Design, Engineering, and our Commercial teams to build habit-forming experiences that make every user feel valued.The successful Staff Product Manager will be directly accountable for the growth and success of the Premium offering by:Owning the Premium funnel end-to-end, driving measurable improvement in subscriber conversion, retention, and Lifetime Value (LTV)Defining and executing the product roadmap with a focus on high ROI features that elevate the value perception of PremiumBuild and grow AI-based functionality and experiences to be widely used by our usersDriving a data-informed experimentation culture to continuously identify and scale what makes users convert, engage, and stay subscribedBuilding and evolving a holistic state-of-the-art Premium offering and experience designed for our most engaged users, while constantly improving main KPIsTranslating customer insights from user behavior and market research into clear, actionable opportunities and well-defined product decisionsPartnering strategically with Engineering, Design, Data Science, and Commercial teams to ensure seamless integration and alignment across the businessLeading your cross-functional team with strong product craft, prioritizing initiatives for maximum business impact, and ensuring clarityDo you have a product discovery mindset focused on strong collaboration, who is not afraid to work hands-on?While we prefer not to confine anyone within rigid categories, we believe you will thrive and succeed in this position if you can effectively showcase your experience or aptitude in the various aspects outlined below.We seek a leader who embodies both strategic vision and relentless execution. As a Staff Product Manager at Vivino, your work will be defined by how you move the needle—not just what you launch.We envision our ideal candidate as someone who excels at analyzing complex information and data to make informed, evidence-based decisions. Your roadmap clearly articulates risks and opportunities. You are laser-focused on outcomes over activity, taking full accountability for your product area's usage, measurable growth, and financial performance.You are a master of collaboration. You build trusted partnerships and rapport across diverse teams, acting as a connector who inspires and creates alignment across the business. This is paired with an ability to clearly and persuasively communicate complex strategy, decisions, and trade-offs to stakeholders across different departments and the Executive level. Finally, you lead with genuine user empathy, consistently translating deep customer needs into valuable and indispensable product features.Furthermore, We Would Think You Can Demonstrate The FollowingSeveral years of Product Management experience in consumer-facing tech, with a minimum of a couple of years specifically focused on subscription, freemium, and AI-driven products, or monetization productsProven success in driving key business metrics like engagement, conversion, and retention through rigorous A/B testing and deep user insightsExpertise in product discovery, with a strong track record of finding and validating new user and business opportunities to create sustained valueFluent in core subscription and growth metrics (e.g., conversion, Retention, LTV) and experienced with hypothesis-driven product developmentExperienced in thriving within a cross-functional environment and demonstrating the ability to inspire and lead without direct authorityA passion for building delightful, data-informed consumer experiences is essential; an interest in wine is a significant plus.Working at VivinoWorking at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in our continual improvement. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.Who are we?TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIMEVivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.Commitment to diversity and inclusionVivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.Application deadline: December 11, 2025Vivino is the world's largest online wine marketplace, powered by a community of millions of wine drinkers who use the Vivino app to scan and rate more than 500,000 wines every single day.