Strategic Marketing Analyst

The Strategy Marketing Analyst proactively gathers and analyzes market data to deliver actionable insights that inform business decisions. This role involves developing a thorough understanding of market size and segmentation, competitive landscape, customer needs, industry trends, and emerging opportunities.Job ResponsibilitiesCollect, monitor and analyze market data related to industry trends, including regulations, technological trends and market dynamics, analyse customer needs and competitive landscape, to assist in strategic decision-making.Conduct market segmentation and sizing to identify target markets and growth opportunitiesConduct thorough market research to identify opportunities for growth and increased market shareCreate detailed reports and presentations that summarize research findings and provide where possible actionable insights to marketing and management teamsCollaborate with cross-functional teams to support strategic planning and ensure cohesive strategy alignment with business goal.Maintain up-to-date knowledge of the competitive landscape and customer needsSupport the development of marketing strategies through data-driven analysis and recommendationsAny additional duties assignedEducation:Bachelor’s Degree in Business & Economics, Social Science or Marketing or any related fieldJob Experience:Minimum 2-4 years of experience in research, data analysis, or a related analytical role preferably in the technological sectorProven experience in market research, financial analysis, business intelligence, or academic research preferred Experience interpreting complex datasets and generating actionable insights to support business decisions Familiarity with sector-specific industry trends and research methodologies is highly desirableDemonstrated ability to collaborate internally and required information from different stakeholdersProficiency in data analysis tools (eg. Excel, Power BI) and experience in CRMStrong critical thinking and problem-solving skillsExcellent communication and presentation skillsSelf-motivated and a team playerOthers:Fluent in English, written and verbalProficient in another ASEAN language is preferredExcel in Microsoft office.Self-motivated and a team playerMeticulous and ability to work independentlyPositive spirit and can-do attitudeAbility to multi-task and agilityGood interpersonal and collaborative skills