Strategic Marketing Manager

Job Title: Vietnam Marketing Strategy ManagerLocation: Ho Chi Minh City, Vietnam (Onsite)Department: MarketingJob Overview:We are seeking a proactive and strategic Vietnam Marketing Strategy Manager to lead our localized marketing initiatives and ensure seamless integration with global campaigns. This role requires both strategic thinking and hands-on execution to enhance brand visibility, lead generation, and user engagement in the Vietnamese market.The ideal candidate will possess a deep understanding of the Vietnamese digital and cultural landscape and must be fluent in English to ensure effective communication and collaboration with global and regional teams.Key Responsibilities:Local Execution of Global Strategies:Implement and adapt global marketing strategies to suit the Vietnam market while maintaining alignment with overall brand direction and KPIs.Integrated Marketing Campaigns:Develop and manage end-to-end local campaigns covering digital, offline, and partnership marketing.Social Media Management:Manage and grow local social media channels (Facebook, TikTok, YouTube, etc.) with culturally relevant content that resonates with the Vietnamese audience.PR & Brand Reputation:Build strong relationships with local media and PR agencies to amplify brand presence and reinforce our positioning as a trusted financial brand.Events & Activations:Organize and execute offline and online events, including seminars, webinars, expos, and community-building initiatives.Website Localization & SEO:Collaborate with internal teams to localize content and enhance search engine visibility in Vietnam.Local Insights & Market Research:Monitor competitor activities, market trends, and user feedback to provide strategic recommendations to the global team.Stakeholder Coordination:Work closely with global marketing, design, product, and compliance teams to ensure alignment and timely execution of campaigns.Requirements:Bachelor’s degree in Marketing, Communications, Business, or a related field.Minimum 4 years of experience in a marketing role, including at least 2 years in strategic planning and execution in the Vietnamese market.Experience in fintech, forex, crypto, or financial services is highly desirable.Proven track record of managing multi-channel campaigns and working with cross-functional teams.Fluent in both Vietnamese and English (spoken and written) — strong communication skills are essential for daily coordination with global teams.Familiarity with digital marketing platforms such as Meta Ads, Google Ads, Google Analytics, and SEO tools.Perks and BenefitsCompetitive salary with performance-based incentives and bonuses.Opportunity to work in a dynamic environment where teamwork, open mind and nice social skills will make everything easier for everyone in our team.Professional development and career advancement opportunities.If you possess the skills and determination suitable for any of these roles, seize this opportunity! Apply now or send your CV to starscout@startrader.comWe value all applications; however, only the shortlisted will be contacted.