Strategic Planner

FWI is building a team to support Puerto Rico Department of Housing (PRDOH) Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Strategic Planner will conduct research, monitor cultural and social trends, and provide clearly defined creative briefs that translate strategic direction into effective campaigns aligned with brand and communication objectives.FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment.Position is contingent upon contract award**Work Schedule and LocationHybrid This full-time hybrid position will work Monday through Friday,8am to 5pm, with some onsite work in San Juan, Puerto Rico.Conduct proper briefing for the creative teamProvide the creative team with a clearly defined brief containing concise information on the product, audience, and strategyCommission research is required to inform the strategy using both qualitative methods such as focus group discussions and structured interviews and quantitative methods such as demographic profiling and questionnairesResponsible for the day-to-day management of all research relating to the brand and advertisingMonitor cultural and social trends, and their impact on consumers' attitudes, behavior, and perceptionsLiaise with the client servicing team to ensure that consumer attitudes and needs are thought of at the beginning of the campaignProvide input as needed during creative development to ensure that the strategic direction is correctly translated into creative workProvide elaborated strategies and planning implementation when pitching a campaign or proposal internally and to the clientRequiredBachelor's Degree in Marketing, Advertising, Business Management or Administration, Communications, Public Relations, Marketing, or a related field4+ years of experience in creative strategic planningTrack record results developing and implementing creative initiatives and campaignsHands-on experience in planning at every stage of brand and communication strategyKeen interest and experience in analyzing marketing problems, brand tracking research, and spotting opportunities to develop the brandWork alongside the account management team and support in developing highly creative campaignsExcellent verbal and writing skills in both Spanish and EnglishFWI is an Equal Opportunity Employer, including disability/vets. At FWI, we place the highest importance on creating an exceptional employee experience. You'll have opportunities to achieve your career aspirations through internal promotions, professional development, and other recognition and rewards programs. Join our team and take advantage of the many benefits we offer, includingHealth InsuranceDental InsuranceVision InsuranceLong-term and Short-term Disability InsuranceLife Insurance401(k) PlanHoliday PayPaid Time OffNegotiable