Responsibilities· Develop and implement digital marketing strategies tailored to brand goals. · Manage and optimize company presence across digital touchpoints (websites, trade portals, B2B platforms, internal tools). · Plan and execute email marketing, SMS campaigns, and CRM-driven initiatives targeting distributors and trade partners. · Coordinate with trade marketing and brand teams to develop digital support tools for in-market activities. · Track, measure, and report on campaign performance (ROI, engagement, lead generation). · Ensure all digital content complies with brand promotion. · Manage agency partners, freelancers, and internal stakeholders for content creation, media buying, and SEO/SEM execution.
· Stay up-to-date with digital marketing trends, technologies, and policy changes affecting the tobacco industry. Qualifications· Bachelor’s degree in Marketing, or a related field. · Must have 4–7 years of experience in digital marketing· Proven experience managing digital campaigns, tools, and platforms (Google Ads, Meta, CRM systems, etc. ). · Strong understanding of compliance requirements related to digital advertising in restricted industries. · Familiarity with B2B marketing and distributor-focused communication strategies. · Solid grasp of performance marketing, SEO/SEM, analytics, and automation tools. · Excellent project management and communication skills. · Ability to adapt in a fast-paced, compliance-driven environment.
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