About The CompanyTata Communications Redefines Connectivity with Innovation and IntelligenceDriving the next level of intelligence powered by Cloud, Mobility, Internet of Things, Collaboration, Security, Media services and Network services, we at Tata Communications are envisaging a New World of CommunicationsJob DescriptionResponsible for designing, developing, and managing marketing initiatives including brand positioning & messaging for the region, marketing initiatives for specific accounts and partners and competitive differentiation for top line growth and global positioning. This includes developing creative marketing ideas, content strategy, driving market research and analytics activities, driving marketing campaign (offline or digital).
This is a tactical role which contributes to defining the direction of the operating plans based on the business strategy, with a significant mid-term impact on business unit s overall resultsResponsibilitiesLeverage customer or partner intent, market insights and competitive intel to develop clear and differentiated marketing and content strategy for the respective channel or region. Design and implement measurement systems that actively measure, manage, optimize, and communicate the performance of the content. Design, manage and execute regional and channel marketing campaigns. Define the content and communication strategy including aspects such as key messaging, communication channels and target audience.
Build and establish relationship with media/ industry forums / academia. Manage advertising/ event marketing and creative agencies. Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with the product teams. Plan and recommend market and customer segmentation. Drive affiliated marketing, social marketing, and viral marketing. Minimum Qualification & Experienceexperience in marketingDesired Skill setsProven track record of B2B business communication strategy design and developmentProven experience in multi-channel campaigns - digital and offlineKnowledge of marketing channelsHigh competence in project and stakeholder management. Excellence content creation and presentation skills
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