Technical Sales Executive

Technical Sales Executive Location: Nairobi, KenyaMarket Coverage: KenyaIdeal Inks & Coatings Ltd is seeking a driven Technical Sales Executive to grow our presence in Kenya’s printing and packaging industry.This role is ideal for a technically strong salesperson with experience in printing inks, coatings, packaging, or industrial chemicals, who understands press operations and can convert technical trials into long-term commercial business.Key Responsibilities:Technical Sales & Business DevelopmentIdentify and convert new B2B customers in flexographic and gravure printing, packaging, and manufacturing.Conduct technical presentations, press trials, and product demonstrations.Support converters in optimizing flexo/gravure ink performance (solvent and water-based), focusing on press stability, drying efficiency, colour consistency, and overall cost-in-use.Lead customers from trial stage to commercial adoption.Manage key accounts and grow revenue through upselling and cross-selling.Revenue & Pipeline ManagementAchieve monthly and annual sales targets.Maintain a strong sales pipeline with clear conversion timelines.Prepare accurate forecasts and close deals within agreed pricing and margin frameworks.Re-engage dormant or lost accounts.Customer & Account ManagementAct as the primary technical and commercial contact for customers.Resolve technical issues in collaboration with production and QC teams.Build long-term relationships to ensure customer retention and growth.Commercial DisciplineEnsure timely collections in line with agreed credit terms.Work closely with finance to follow up on overdue accounts.Minimum Requirements:EducationBachelor’s degree in Chemistry, Chemical / Industrial Engineering, Sales & Marketing or Business Administration.A strong technical background is essential.ExperienceMinimum 2 years’ experience in technical B2B salesExperience in inks, coatings, flexo & gravure printing, paint industry, or industrial chemicalsProven track record of meeting or exceeding sales targetsExperience managing key accounts and technical sales cyclesKenyan market experience requiredValid driver’s licenseSkillsStrong understanding of ink and coating systems, printing, and label conversion. Ability to translate technical specifications into commercial valueStrong negotiation, presentation, and closing skillsProficiency in Excel and CRM/ERP systemsPersonal AttributesResults-driven and highly disciplinedStrong ownership of targets and customer relationshipsComfortable working independentlyWilling to travel extensively within KenyaHow to apply: You may apply online or send your cover letter and CV with the title 'Technical Sales Executive Kenya' to recruitment@idealinks.co.ke . Deadline: 11th March 2026, 5.00 pm.