Brand Manager

Job DescriptionRole purpose: The Brand Manager provides expert knowledge, to deliver against the strategy and vision of the Telecel Brand. They execute on the Brand positioning across products, services and innovations that are launching, ensuring consistent delivery and execution of the Brand strategy which is brought to life through ‘on Brand’ positioning, messaging and creative execution.

The Brand Manager focuses on the supervision of the creative agency(s), who develop and deliver effective Telecel communications in line with the Brand strategy, promote and maintain the Brand image, manage the media plans to support brand and commercial priorities to include driving target achievement and increasing Brand value. Key Accountabilities/responsibilities And Decision Ownership Assists, advises on and executes brand positioning, identity development and campaign approval processes and activities Has people supervisory responsibility for a team of Marketing Communications and Brand professionals i. e. the creative agency, events and activations agencies, etc.

and contributes towards delivering a range of strategic brand, communication and identity programmes across all channels, audiences and segments, which may be in conjunction with other Brand teams. Maintains strong relations and works closely with relevant departments (e. g. Consumer Business Units (CBU), Telecel Business Units (TB), Telecel Foundation, Technology, Digital Marketing and CVM, etc.

) on propositions Works effectively with internal audiences and external agencies/vendors to ensure understanding of the Brand identity, interpretation and creative expression – challenging interpretation where required Uses best practice knowledge to ensure Brand best practice is utilised within the team, beyond the team and educates stakeholders on best approachCore Competencies, Knowledge And Experience Deep consumer & brand understanding Data interpretation leading into insights Drive brand engagement Basic Marketing skills Team leader Brand Management: Define & embrace the clear role that the Telecel brand plays in our customers lives, engage internal & external stakeholders to deliver it.

Design, develop and execute segment annual plans, adhere to clear brand guidelines using both physical and digital communication tools in an integrated way. Develop ideas and content/ad to support plans and execute via brief writing, working with agencies, assessments and production. Modern Marketing Leadership: Adopts the best new modern marketing practices (e. g. trends, debates in digital marketing, development in agile etc. ) as well as rethinks and refines classic approaches to drive the customer agenda of the business. Understands and leverages channels and technologies (e. g. AI, Cloud, ML etc. ) that change the environment in which marketers operate.

Must constantly innovate and explore new ideas to improve brand salience PR & Sponsorship: Work with partners and stakeholders to Develop and deliver clear PR and Sponsorship campaigns in order to spread information & visibility of Telecel - including its purpose, values, products & services, corporate social activities - to the public in effective and efficient wayTechnical/Professional QualificationsThe ideal candidate for this role is defined by the following attributes:

Proactive, with strong personal drive Enthusiastic about the telecoms industry Medium to strong quantitative ability Creative Thinker Deep thinker able to view a problem from different angles Ability to handle detail while retaining sense of the big picture Great attention to details Persuasive, confident, and fluentPrior Experience Brand or account manager experience (client/agency) (minimum 5 years) Numerical and analytical skills / degree of comfort with basic math (decimal and percentages). Consumer data analysis skills Budget management skills Advanced Microsoft Excel (formulas, formatting. Anything that helps in the optimization process).

PowerPoint skills, Presentation and communication skills Graduate in marketing, advertising, brand management, and/or communications Prior experience in telecoms industry is a plus but not a requirement Project management knowledge Must demonstrate clear knowledge of and understanding of the local marketing communications landscape