Brand Manager

This position is responsible for applying classical marketing knowledge, strategic concepts and leadership to drive profitability and enhance brand equity for brands, primarily a non-alcoholic mixer brand. Key responsibilities include conducting thorough brand/market data pulling/analysis, developing accurate volume forecasts to inform comprehensive brand plans, fostering creative execution, collaborating closely with Sales to achieve volume goals, and managing the brand P&L to ensure profitability. The ideal candidate will embrace the opportunity to be a brand “business owner” and exemplify the Terlato family philosophy, passion, and company culture.

In addition, the Brand Manager is responsible for maintaining a superior level of supplier satisfaction as a result of their day-to-day contact with our producers, developing and gaining approval for a strong brand positioning, assuring that all brand communication is timely and consistent with that positioning.

Position ResponsibilitiesDevelopment and execution of annual brand plans both qualitative and financialConduct a situation analysis that synthesizes current brand performance, market conditions and organizational capabilities to identify brand risks, implications, and growth opportunitiesIdentify key long-term strategies leading to the highest level of sustainable profit for the brandPrepare the annual business plan identifying sales and financial goals; objectives, forecasting of volumes, strategies and tactics to meet or exceed financial goals; and recommended budget allocationsVolume and Inventory forecasting to ensure goals are being met and inventory is balancedAbility to pull and analyze data (i. e. AC Nielsen, SommAi, etc.

) to support brand plans and positioningPerform competitive reviews and analyses Manage new item setup, including collecting all applicable details to support data entry into NetSuiteCoordinate tactical execution and monitor programs to ensure tactics are executed on time and on budgetMonitor progress versus plan, develop contingencies and recommended solutions as needed, and report variances to the Director. Serve as the liaison/contact for all sales positions. Development, implementation and management of the Brand programs and positioning.

Create and gain management approval for a motivating creative Brand positioning reflecting brand strengths, brand benefits, and consumer decision insights using the Terlato Marketing Department formatCreate trade training materials that clearly communicate and support the brand positioning to all stakeholders for each segmentWork in partnership with Sales to support the Trade to achieve goals, including providing brand education, point of sale support, sales materials and presenting at general sales meetingsLead development of brand communications and support to ensure they are on strategyPartner with internal corporate communications team to define brand communication strategy and coordination Position and develop advertising, under senior managements guidanceWebsite creation and implementationPartnership Management Internal & External Stakeholders:

Maintain the primary day-to-day (non-contractual) contact with Terlato suppliersConduct business reviews as necessary to keep suppliers up-to-date on their business and to surface business issuesPerform data analysis to support monthly calls with suppliers Provide support to senior management for negotiating annual commitmentsEnsure annual supplier goals are both set and metLead collaboration, and innovative with advertising, media and digital agency partners, as well as internal cross-functional teamsMust display leadership skills and have an ability to work closely across functional teams (sales, finance/accounting, creative services, operations, etc. )Team InteractionProvide event selection and participation by partnering with events group.

Support in quarterly sales business reviews with key distributor/broker partners. 15-20% travel for quarterly team meetings, market blitzes, supplier visits, etc.

AdministrativeComplete necessary documentation for timely pricing, compliance, and legal activitiesManage A&P budget/spending for brandsLead monthly A&P reviews to ensure alignment with FinanceTrack spending to ensure budget accuracyProfessional Qualifications5-7 years of alcoholic beverage or water marketing/luxury branding experience or equivalent requiredUndergraduate in marketing or businessMBA/ Graduate degree preferredExperience managing agencies to create consumer facing, creative point of sale/merchandising materials, which support that positioningSolid Brand/ Consumer Package Goods Marketing (CPG) ExperienceExperience with building strategic brand plans and a track record of strong executionStrong Financial acumenSuccessful candidate will be a very motivated self-starter and be able to work without daily guidanceA passion for and desire to be immersed in the wine, spirits and water businessBase Salary Range:

$100,000 - $130,000. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, length of service, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and many other benefits to eligible employees.