Manager, Brand Management, Fanta & Schweppes

We are looking for a business minded marketer with a passion for entrepreneurism to lead a Fanta & Schweppes across Hong Kong and Taiwan. This is a unique opportunity to build a highly profitable, digital driven global brand from the bottom up. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also have strong business acumen, an analytical wizard but also an impactful storyteller, resilient and highly resourceful.

The vision is to grow Fanta & Schweppes into one of the most loved consumer brands and become the biggest profit driver for the company. With significant business in mainland Hong Kong and Tai Wan the role will provide true multi-market impact. What You’ll Do For UsCore focus will be to develop and execute Fanta & Schweppes brand growth strategies and business plans to fuel equity and market share growth. This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.

This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams. You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences. You will need to develop and drive a comprehensive eCommerce and digital business model as the biggest retail channel for Fanta & Schweppes. Keep a finger on the pulse of consumers, customer and market. Constantly measure business performance and marketing effectiveness.

Influence the system to action with speed. Import and export winning ideas and work across the global Fanta & Schweppes marketing community. Qualifications & RequirementsExperience leading development and execution of brand strategies and business plans on new and established brands in Hong Kong and Taiwan - with focus on B2C, FMCG and eCommerce led businesses. Additional experience in other industries and geographies will be great. Experience leading and working in large multi-functional and cross-geography teams. Budget planning and management experience. English fluency is required to effectively operate in globally networked marketing model. Chinese fluency will be ideal.

SkillsMarketing; Strategic Selling; Market Trends; Market Research; Product Development; Sales; Design; Sales VolumeAnnual Incentive Reference Value Percentage: 15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.