Social Media Director - The Condado Collection

The Condado Collection is a collection of hospitality properties in Puerto Rico ranging from classic and modern luxury full-service hotels, to fine dining and entertainment. Among them you will find The Condado Vanderbilt, the standard of excellence for luxury resort hotels in San Juan and The Caribbean; La Concha Resort, your quintessential San Juan beachfront resort-chic retreat, and a hot nightlife destination, and San Juan’s all-adult boutique hotel, Condado Ocean Club, a modern oasis in the heart of the city. As well as Casino del Mar, and world-renowned restaurants like STK San Juan and Serafina.

We aim to create experiences and inspire journeys not only for our guests, but also our workforce. We are confident that our team members are the key in delivering passionate and authentic hospitality service. Let’s create a collection of memories together!Key Responsibilities Responsible for shaping brand storytelling, driving engagement, and positioning the property as a premier destination through innovative digital and social strategies. Develop and execute integrated social media and digital strategies aligned with brand identity, guest experience, and revenue goals. Lead content creation across platforms, ensuring elevated, engaging, and brand-consistent storytelling.

Oversee influencer partnerships, media visits, and PR initiatives to maximize visibility and impact. Monitor the brand reputation, market trends, and analytics to optimize campaigns and identify growth opportunities. Collaborate with Sales, Revenue, and F&B teams to align digital campaigns, promotions, and activations. Represent the hotel at events, supporting live content creation and guest/community engagement. Direct photo/video shoots and maintain brand-compliant content assets. Provide performance reports, insights, and strategic recommendations to leadership. Conduct and implement market and competitor research to inform marketing strategies. Monitor and report on the performance of campaigns, adjusting tactics based on data insights.

Maintain a professional appearance. Ensure confidentiality and protect company assets. Perform other duties as assigned by the Vice President of Sales and Marketing. Qualifications Bachelor’s Degree in Marketing, Communications, or related field. Min. 5 years of Digital Marketing/Social Media experience, including leadership roles in hospitality or luxury brands. Must possess good interpersonal skills as he/she operates as a representative of the Hotel, interacting with customers, hospitality industry, and company personnel. Strong leadership, creativity, and analytical skills. Proficiency with design, content, and analytics tools. Excellent written and verbal communication. Flexible schedule with ability to travel as needed.

Ability to work flexible hours, including nights, weekends, and holidays. Fully Bilingual (Spanish/English) The Condado Collection is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.