TikTok Growth Manager

About Our ClientOur client is a high-growth consumer brand focused on performance and wellness products. They are rapidly expanding their online presence and looking for a strong operator to lead growth in their Amazon channel.Role Summary We are seeking a Growth Lead to build and run TikTok Shops plus an internal affiliate network into a multi-million-dollar revenue engine. You’ll own strategy, execution, budgets, and teams while reporting to the CMO.Core Duties Scale the channel for maximum ROI.Manage paid campaigns (Spark Ads) alongside organic growth.Direct creator outreach, user-generated content trials, and content workflows.Grow the in-house program to seven-figure sales.Design tiered payout models (pure commission or cash-plus-commission).Drive member engagement via chat platforms and live events to increase volume and retentionBuild CRM, attribution, and reporting tools for both channels.Track gross merchandise value, acquisition cost, return on ad spend, and lift.Direct agencies, freelancers, and staff to hit targets.Partner with creative, finance, and operations teams on assets, payouts, and logistics.Who You Are5+ years in performance marketing or channel management.History of pushing TikTok Shops or affiliate programs past $1M yearly revenue.Deep knowledge of payout structures, fraud controls, and TikTok ad formats.Experience running online communities and events.Proficient with data pipelines, dashboards, and process documentation.Proven ability to lead external partners and internal squads.Los Angeles area preferred; strong remote candidates welcome.