Reports To: Head of Communications / Lead Pastor (for strategic alignment)Department: Communications & MediaThe Content Marketing & Brand Manager is responsible for curating content and playing a strategic and executional part in ensuring that the church’s voice is distinct, modern, impactful, and Christ-centered across all digital and offline touchpoints. Key Responsibilities: 1. Content Strategy & Curation. Design storytelling frameworks (e. g. , PREP Model, Story-to-Point) to be used by video and social media teams. Work with the Communications team to transform sermons, teachings, and live experiences into multi-format content: reels, carousel posts, devotionals, podcasts, blogs, and campaigns.
Ensure content is theologically sound, contextually relevant, and culturally innovative. 2. Brand Positioning Collaborate with design teams to ensure all visual content reflects the brand's spirit: excellence, support, family-oriented, relevance, warmth, and impact. 3. Campaigns & Thought Leadership Ideate and manage thematic campaigns around key events and church services. Position the Pastor as a man of prayer and practical wisdom through strategic cut-outs, short-form videos, and blog-style devotionals. Drive narrative around testimonies, transformations, outreaches, and empowerment, ensuring they emotionally connect with the audience. 4. Audience Engagement & Growth Stay ahead of digital trends in faith content, Gen Z and Millennial culture, and emotional storytelling.
Create content encouraging active engagement, resharing, and conversations around spiritual growth and life transformation. Use data insights and community feedback to refine content formats and topics. Key Deliverables Weekly content calendars (social, blog, WhatsApp, campaigns) Monthly brand report (engagement, reach, feedback, success stories) Content spotting, strategic direction, and content curation based on brand positioning. Collaborates With: Lead Pastor & Teaching Team (for content source) Social Media Manager Creative/Design Team Video Editors RequirementsMust-Have: Minimum of 3–5 years of experience in content marketing, branding, or digital communications. Strong writing, ideation, and editing skills — ability to turn teachings into compelling content.
Deep understanding of faith-based content and the Christian digital space. Experience managing multi-platform content (Instagram, TikTok, YouTube, Blogs, WhatsApp, Podcasts). Strong organizational skills and ability to manage multiple projects with tight deadlines. Portfolio required. Nice-to-Have: Knowledge of Adobe Suite, Canva, or similar content tools. Experience working in or with churches, ministries, or gospel brands. Familiarity with analytics tools (Meta Insights, Google Analytics, social tracking)
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