Trade Marketing Team Lead

About The TeamWe are looking for an experienced and results-driven Trade Marketing Team Lead to spearhead trade marketing strategies, ensure excellence in field execution, and drive brand visibility in the market. This role will lead a team to plan, implement, and optimize trade marketing activities that support sales objectives and strengthen retailer partnerships. The ideal candidate will combine strategic thinking with hands-on operational oversight, ensuring all campaigns are executed on time, within budget, and with measurable impact.Job DescriptionLead the development and execution of trade marketing plans across channels.Manage and mentor the trade marketing team to deliver high-quality in-store activations.Ensure field execution excellence through regular market visits and compliance monitoring.Collaborate closely with sales, merchandising, and brand teams to align initiatives with business goals.Analyze market trends, sales data, and competitor activities to identify opportunities and threats.Optimize trade spend and evaluate ROI on promotional activities.Build and maintain strong relationships with key retail and distribution partners.RequirementsBachelor’s degree in Marketing, Business, or related field.Minimum 5 years’ relevant experience, including at least 2 years in a leadership role within trade marketing, FMCG, or retail.Experience in the fintech industry would be advantageous.Proficiency in Microsoft Office or GWSLeadership & Team Management: Proven ability to lead, coach, and motivate a trade marketing team to achieve KPIs.Strategic Trade Marketing Expertise: Strong knowledge of trade marketing principles, retail dynamics, shopper behavior, and channel strategies.Field Execution Excellence: Skilled in ensuring high compliance with brand guidelines, timely activation rollouts, and effective in-store visibility.Analytical & Commercial Acumen: Ability to analyze sales performance, market trends, and competitor activities to optimize trade initiatives.Project & Budget Management: Experience managing multiple campaigns, timelines, and trade spend with a focus on ROI.Cross-Functional Collaboration: Strong interpersonal skills to work effectively with sales, merchandising, brand, and external partners.Problem-Solving & Adaptability: Ability to respond quickly to market challenges, competitor actions, and execution issues.Technical Skills: Proficiency in Microsoft Office; familiarity with design tools or trade marketing software is an advantage.