Trendyol Ads Data Analyst, Influencer CRM Analytics

About the TeamAt Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.About the RoleAs a Data Analyst (Trendyol Ads/Influencer Analytics) at Trendyol, you will play a crucial role in driving the growth of social commerce with our influencer ecosystem and advertising products under the Trendyol Marketing Solutions portfolio. Working closely with cross-functional teams, you will be responsible for analyzing data, identifying growth opportunities, and implementing strategies to enhance influencer & seller adoption, engagement, and overall performance on our platform. ResponsibilitiesDesign segmentation for many different business parties & dimensions (seller, influencer etc. ).Work with the business stakeholders to design and execute growth opportunities for each segmentDevelop and maintain performance tracking dashboards to provide real-time insights on key business metrics, performance indicators, and trends.Communicate insights and recommendations to stakeholders across the organizationConduct in-depth analysis of campaigns to understand their impact on influencers' behavior.Optimize targeting, messaging, and campaign effectiveness to drive better resultsCollaborate with the product team to design and launch innovative advertising products that align with customer needs and business objectivesCreate and execute personalized communication journeys for influencers, enhancing their experience and fostering long-term engagement and loyaltyExpected QualificationsBachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering+1 year experience in data analysis, project & product managementCoding skills – ability to code in one or more languages (SQL, Python)Marketing automation tools (ie Salesforce Marketing Cloud) are a plusFamiliar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Tableau, Qlikview etc.)Strong analytical skills and experience of working with large volumes of dataEnjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision makingCommunication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguityA genuine interest in digital disciplines and stay up to date on trendsExcellent written and verbal communication skills in EnglishThe experience range for this position is suitable for specialist/senior specialist and executive/manager (non-team management) rolesWhat We Offer- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.- Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.- Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.Take the Next StepIf this role excites you, apply today, we look forward to taking the next step with you.Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.