TV Home Shopping / TVHS Direct Digital Platform Lead

SharkNinja continues to accelerate growth in South Korea — one of the most dynamic and strategic markets in APAC. With our direct operation model expanding from 2025, we are transforming our business from a distributor-led structure to a fully integrated Sales & Marketing organization, directly managing key channels including TV Home Shopping (TVHS) and PP (TVHS Direct Digital Platform) while collaborating with service providers for offline operations role. We plan to scale South Korea on the back of disruptive product innovation and marketing investments.Role OverviewWe are seeking a Senior Manager, TVHS & PP ( TVHS Direct Digital Platform), who will lead all sales, planning, and execution activities across the TV Home Shopping and Home shopping direct channels. This leader will shape the channel growth strategy, manage key partner relationships, and drive end-to-end performance management — from product selection to post-broadcast ROI analysis.You will also work closely with the Sales Director and the Trade Planning Team to deliver breakthrough growth and margin excellence through data-driven decisions and execution excellence.Here are some of the EXCITING things you will get to do:Key Responsibilities Channel Strategy & Business Leadership Develop and drive channel strategies that deliver sustainable growth for SharkNinja Korea, ensuring strong business fundamentals across revenue, profitability, and brand visibility. Lead overall business performance for TV Home Shopping (TVHS) and Home shopping direct channels, optimizing sell-in/sell-out dynamics and margin structures. Explore new business opportunities through direct partnerships, new platforms, and co-marketing initiatives that enhance channel effectiveness. Build clear channel roadmaps and performance frameworks to strengthen execution excellence and commercial return. Team Leadership & Collaboration Lead a talented team of Channel Managers, MDs, and Sales Specialists overseeing daily operations across major TVHS partners (CJ, GS, Hyundai, Lotte) and PP accounts. Collaborate closely with Trade Planning, Marketing, and Operations to align strategies and ensure seamless execution across functions. Foster a high-performance culture that values collaboration, agility, and accountability. Partner & Broadcast Management Manage strategic partnerships with key home shopping networks and home shopping direct channel platforms, ensuring strong relationships and mutual business growth. Lead contract discussions and commercial negotiations, ensuring balanced outcomes that support long-term value creation. Oversee end-to-end broadcast operations — from product readiness and airing plans to creative reviews and post-broadcast analysis. Monitor key performance drivers such as conversion, airtime efficiency, and overall broadcast profitability. Commercial Planning & Governance Partner with the Sales Director and Trade Planning team to set annual and quarterly business objectives, including sales forecasts and promotional investments. Ensure consistent execution of trade programs, pricing policies, and promotional calendars to protect brand and business health. Drive regular business reviews to identify opportunities, address challenges, and share actionable insights for improvement. Market & Performance Insights Analyze market trends, category performance, and competitive dynamics to identify opportunities for growth. Proactively address underperforming areas and optimize product and channel portfolios. Deliver insightful analysis and recommendations to senior leadership to support strategic decision-making.Required Skills And Qualifications Bachelor’s degree or higher in Business, Marketing, or a related field. 15+ years of experience in Home Shopping, E-commerce, or Retail Channel Sales, including at least 3 years in a leadership role. Strong track record in managing TVHS partnerships and driving profitable growth. Deep understanding of Korea’s home shopping ecosystem, broadcast operations, and retail P&L management. Excellent communication and negotiation skills in Korean; proficiency in English preferred. Analytical and strategic thinker with strong problem-solving skills and commercial acumen. Analytical and strategic mindset with strong problem-solving skills.Organizational Context Reports to: Sales Director, South Korea Direct Reports: TVHS Managers, TVHS Direct Digital Platform Account Managers, Channel Support Key Partners: Trade Planning (Price/Promo/Forecast/Data), Marketing, Operations, FinanceYour role in leading our success drivers & representing our unique mindset: Lead us to be “RARELY SATISFIED” Make things better each day; “PROGRESS OVER PERFECTION” Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,” Deliver something great; “WINNING IS A TEAM SPORT” Be clear and honest, “COMMUNICATING FOR IMPACT.”Explore SharkNinja On Our Social Channels https://www.linkedin.com/company/sharkninja-apac/mycompany/ https://www.linkedin.com/company/sharkninja-apac/jobs/