UI/UX Designer

Job Title: Sr. UI/UX DesignerWe are seeking at Beyond Apps Group a strategic and data-driven UI/UX Designer too elevate our apps to new heights with an exceptional user experience. This role goes beyond visual design, you'll be responsible for conducting user research, analyzing behavioral data, and creating comprehensive product design strategies that drive business outcomes. You'll work at the intersection of user needs, business goals, and technical feasibility to deliver exceptional digital experiences. The ideal candidate should have a mix of creativity and technical skills, demonstrated through a portfolio of successful design projects, especially in web and mobile applications.Your Contributions Required:• Conduct user research including interviews, surveys, usability testing, and behavioral analysis to understand user needs and pain points• Perform competitive analysis and market research to benchmark against industry standards and identify differentiation opportunities• Create comprehensive Product Design Requirement (PDR) documents that clearly articulate design objectives, user flows, interaction patterns, and success metrics• Develop detailed design specifications, user personas, journey maps, and information architecture documentation• Design end-to-end user experiences using Figma, from wireframes to high-fidelity prototypes• Create and maintain design systems, style guides, and component libraries to ensure consistency across products• Develop interactive prototypes to test and validate design concepts before development• Identify and troubleshoot existing UX problems through heuristic evaluation and user testing• Adhere to style standards for fonts, colors, and illustrations.• Collaborate with developers to make sure designs work smoothly.• Stay updated on industry trends and incorporate best practices into design processes.Your Qualifications:• 3+ years of professional UI/UX design experience with a proven track record of shipping successful products.• Strong portfolio demonstrating design projects and case studies.• Expert proficiency in Figma (design systems, components, prototyping, collaboration features)• Can turn complex ideas into simple and user-friendly designs.• User research expertise: Experience conducting user interviews, usability testing, surveys, and analyzing qualitative/quantitative data.• Excellent logical and analytical thinking.• Capability to propose improvements to existing designs.Market Analysis: • Ability to conduct competitive analysis and understand market positioning• Strong communication skills in English and ability to collaborate effectively.Location: Lahore (onsite)