Vice President, Digital Marketing

Industry: Home Décor & Home FurnishingsLocation: Scarborough, OntarioReports To: EVP, Sales and MarketingAbout Umbra: At Umbra, we share a bold vision: creating original, modern, and affordable designs that bring style to every room in the home. As a proudly Canadian, privately owned company with more than 40 years of experience, our products are now enjoyed in over 120 countries across five continents. Our success comes from an entrepreneurial spirit and a culture that challenges us—and inspires each other—to think differently, push boundaries, and make design accessible worldwide!Umbra is a place where creative, innovative minds thrive.

We embrace a fast-paced environment where ideas turn into action, and where collaboration fuels success. With a global outlook and a design-driven culture, we're proud of our unique workspace that inspires fresh thinking and empowers people to make an impact. Job Summary: The Vice President of Digital Commerce Marketing is a strategic and executional leader responsible for accelerating online revenue and brand growth within the home décor and furnishings industry.

This role oversees all digital marketing functions—ranging from performance marketing and SEO to CRM and content strategy—designed to drive traffic, enhance conversion, and improve customer lifetime value. The ideal candidate blends creativity, analytics, and customer insight to deliver a best-in-class eCommerce experience. Key Responsibilities:

Own and execute the digital marketing strategy to drive DTC eCommerce growth and customer acquisition globallyLead paid media efforts (search, social, display, retargeting) and maximize campaign ROI (especially as it relates to Amazon, TikTok, and other e-tailers/social platforms)Drive SEO, content marketing, and storytelling to inspire and convert lifestyle-focused shoppersManage CRM, email, and lifecycle marketing programs to boost retention and repeat purchase ratesPartner with sales, creative, and CM (Category Manager) teams to deliver a seamless and visually engaging customer journeyMonitor KPIs and analytics to continuously optimize performance and drive decision-makingStay on top of digital and home décor trends to keep the brand ahead of competitorsRequirements7+ years of digital marketing experience, including at least 4 in an eCommerce leadership roleProven track record in driving online sales growth (showing how your experience can relate to the home décor, furnishings, and lifestyle retail space)Deep understanding of omnichannel consumer behavior and product discovery for in home shoppingProficient in marketing technologies such as Google Analytics, Meta Ads Manager, Klaviyo, and Shopify/BigCommerceStrong leadership, collaboration, and communication skillsBenefitsWe offer our full-time team members competitive pay, incentive programs, group benefits, and RRSP matching.

Beyond that, you'll enjoy continuous learning opportunities, a generous employee product discount, and plenty of recognition for your contributions. Plus, you can fuel up at our on-site gourmet café and then hit our fully equipped gym to balance it out. All in all—it's a pretty great place to grow your career!