Marketing Specialist

Job Responsibilities: • Conduct and coordinate research on brand equity, market trends, media sentiment, competitor positioning, and cardholder preferences in Kazakhstan, supporting HQ strategy with actionable insights. • Build and maintain strong relationships with mainstream media outlets and local marketing channels, and collaborate with HQ to develop promotional themes. • Execute local brand initiatives in alignment with headquarters’ guidelines, and provide support for the Central Asia market. Responsibilities include delivering brand training, supporting content development, and reviewing materials for compliance with brand visual identity (VI) standards, and assisting with product naming, trademark registration, verification, and ongoing maintenance.

• Plan and manage marketing events, and create various marketing content and marketing collateral to ensure timely, accurate, and effective communication of key company messages to target audiences. • Serve as the liaison with the HQ brand and marketing teams; support any additional assignments from headquarters or local leadership. Requirements: • Bachelor’s degree or above, preferably in Marketing, Communications, Business, or a related field. • Preferably 2 or more years of relevant experience in branding or marketing, ideally within the financial services or technology sectors. • Strong analytical, interpersonal, and project management skills.

• Excellent verbal and written communication skills in English; Mandarin Chinese proficiency is a plus. • Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with design tools or data visualization is a plus. • Familiarity with media relations, event planning, and content development. • Willingness to travel for business purposes. • Able to work collaboratively with cross-regional and cross-functional teams.