User Acquisition Manager Team Lead (Meta)

As a User Acquisition Manager Team Lead (Meta), you’ll drive Meta marketing strategy for multiple high-growth products while leading a team of talented UA Managers. With a six-figure monthly budget at your disposal and the freedom to shape processes, you’ll mentor your team, build acquisition frameworks, and scale growth through data-driven decisions. This is a leadership role for someone who combines strategic thinking, strong people management, and deep Meta expertise.About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in?In this role you willBuild, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviewsDevelop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company productsBuild Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assetsPlan and manage large-scale budgets ($300K–1M+ monthly)Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMIDesign and implement creative and funnel testing frameworks across creatives, landings, and geosCollaborate closely with Product, Analytics, and Creative teams to maximize ROMIBuild and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnelsPrepare regular reports and presentations based on test results and insightsMaintain close communication with ad network managersInitiate and validate new hypotheses to scale growthIt’s All About YouProven experience in mentoring and leading a UA or performance marketing team3+ years of hands-on experience running Meta Ads for mobile apps (iOS/Android)Strong expertise with Web2App and App2App funnelsAdvanced knowledge of Ads Manager, Business Manager, Events Manager, and Conversion APIExperience with MMPs (AppsFlyer, Adjust)Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetworkStrong analytical mindset, with experience in BI tools (Tableau, Power BI)Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworksExperience with automation for campaign testing, bidding, and managementUpper-Intermediate+ English for communication and documentationSystematic mindset, attention to detail, and ownership attitudeExperience prioritizing hypotheses and building UA testing systemsAbility to sync cross-functional teams (UA, Product, Creative)Growth mindset: ready to test, fail fast, and iterate fasterWhat We OfferCare and support: 20 paid vacation days, 15 sick days, and 6 additional days off for family eventsUp to 10 additional days off for public holidays100% medical insurance coverageSports and equipment reimbursementTeam building events, corporate gifts, and stylish merchFinancial and legal supportPosition retention and support for those who join the Armed Forces of UkraineParticipation in social initiatives supporting UkraineComfortable working environment:Work from our Kyiv hub or remotely with a flexible schedule Workspace rental reimbursement in other cities and abroadModern equipment or depreciation of your own toolsInvestment in your future:Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche70% of our heads and leads have grown into their roles here – so can you!Performance-oriented reviews and Individual Development Plans (IDPs)Reimbursement for professional courses and English classesCorporate library, book club, and knowledge-sharing eventsHiring processIntro with recruiterTech interviewTest taskBar- RaisingReference checkOffer We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.