UX/UI Designer & Web Analytics Specialist

JOB SUMMARYOur manufacturing client is looking for a UX/UI Designer who combines creativity with data insight - someone who can design intuitive, engaging digital experiences while owning our web analytics setup (GA4, GTM, and reporting).This role is ideal for someone who loves both designing beautiful, user-friendly web experiences and diving deep into performance data to drive continuous improvement.RESPONSIBILTIES Execute and manage all web design requests from new landing pages to full section redesigns.Design and deliver user-centered interfaces through wireframes, mockups, and prototypes using tools like Figma or Photoshop.Conduct regular website audits (quarterly and yearly) to ensure content, imagery, and UX elements are current, relevant, and optimized in collaboration with the Website Manager.Research and bring insights from competitors, adjacent industries, and web design trends to improve usability and functionality.Manage, configure, and own GA4 and GTM ensuring accurate tracking, reporting, and troubleshooting of website data.Deploy and maintain tags, triggers, and variables in Google Tag Manager for custom events and user interactions.Track and analyze web performance reports to identify issues, test improvements, and find opportunities for optimization.Provide regular web analytics reports and insights to strategy leads and other stakeholders.Collaborate with developers, marketing, and content teams to align design and data strategies.Run A/B tests and use analytics to inform design enhancements that improve engagement and conversions.QUALIFICATIONSMinimum 5 years of proven experience as a UX/UI Designer with a strong portfolio of web projects.Proven experience as a UX/UI Designer with a strong portfolio of web projects.Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including setup, event tracking, and troubleshooting.Strong understanding of UX principles, responsive design, and accessibility standards.Skilled in design tools like Figma, photoshop etc.Experience with A/B testing and conversion rate optimization.Bonus: working knowledge of HTML, CSS, and JavaScript.COMPENSATION: Competitive salary, with an additional bonus opportunity3 weeks paid vacation, plus December holiday closureEscalating employer-match pension contributions after one year of serviceGenerous corporate profit sharing program Comprehensive benefits package including Health, Dental, and Life Insurance coverage.Employee discount on products