Performance Media Analyst

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands—and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office- or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast. Sound good? Great, here's who we're looking for. . .

The Performance Media Analyst is responsible for managing the end to end paid media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.

What You Will DoResponsible for monitoring, optimizing and reporting campaigns on an ongoing basisOptimize campaigns based on goals and review analytics Work directly with analytics to report on insights Establish channel and tactical strategies along the path-to-purchase Establish benchmarks and projections for tacticsWork directly with clients to present findings and strategyWork with creative teams to develop fresh concepts and ideas that drive results Work with development teams on tracking plans, best practices and issue resolutionMonitor campaign budgets and results and make budget and channel allocation recommendationsSet-up and manage campaigns across various digital platforms Set up new accounts and implement account strategyPresent and report to clients Proof dashboards prior to status meetingsGrow expertise and skillset across all paid media channels by working closely with strategists and team leadsMaintain knowledge of industry best practices and developments in technologyDraft POVs on new tools and tactics, as requiredDraft search and social copy, as requiredRequirements2-4 years of experience managing paid mediaPost-secondary education in advertising, marketing, journalism, business or relevant experience Knowledgeable and proficient with paid social platforms (i.

e. , Facebook, Instagram, TikTok, Pinterest, etc.

)Experience with Google Ads and Google Analytics Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledgeDemonstrates an interest in researching new channels and methods of paid amplificationStrong attention to detail and proven ability to manage budgets Excellent written and verbal communication and comfortable presenting to clientsHighly organized with the ability to function in a fast-paced business environmentBenefitsOur benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team: 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claimsA healthy living accountCompany matching RRSP programTop up for Parental/Pregnancy leaveRemote and flexible work arrangementsTransit and fitness discountsRecreational sports teamsLearning and development opportunities with a multitude of resourcesInternal recognition programs