Viral Video Content Lead – GTM

Salary: From 765Levels: Junior (1­-3 YOE)Roles and Skills: Digital Marketing Viral Marketing Videography Video Editing​Job Overview And ResponsibilityAbout the Role:­ We’re not looking for someone who wants to go viral. We’re looking for someone who already has.­ You’ll lead Arrowster’s video direction across TikTok, Reels, and Shorts, working directly with the Go­to­Market team.­ You’ll learn from the best: Duolingo’s ex­VP of Growth, KOLs with >100M+ views, and other mentors who’ve scaled creative systems globally.Mission:­ Build and lead the short­form engine­ Design new playbooks; ship within hours­ Convert every success/failure into reusable frameworks­ Integrate with GTM for full­funnel impactWhat you'll do:­ Build and lead Arrowster’s short­form video engine­ Design and test new video playbooks­ Turn every success and failure into reusable frameworks­ Collaborate with the GTM teams for integrated customer journey across distribution channelsRequired Skills and Experience­ Built videos that blew up not by luck, but because you understand creative systems, retention curves, and storytelling that hooks instantly.­ Can lead a content crew from idea to publish within hours­ Obsess over building systems that scale creative output­ Want to learn directly from world­class operators and win bigWhy Candidate should apply this positionWork setup­ We used to go seven days a week. Now we average 6 days a week to allow for flexibility, but everyone here still works hard because they want to win,not because someone tells them to.­ If you want a chill content role, this isn’t it. If you want to write, learn, and grow faster than anyone your age, it is.Why this role matters­ Work directly with an international founding team (Harvard, Oxford)­ Mentorship from top global growth leaders (including Duolingo’s ex­VP of Growth)­ Competitive base from 20M VND + KPI bonuses­ Creative control and the chance to build your own viral systemBenefits package:­ 2­month probation at 100% salary­ Social Insurance per VN law­ 12 annual leave days­ Public holidays­ Office lunch provided­ Relocation support case­by­case­ We do not standardize a “13th month” bonus — upside is via KPI bonusesNote: All compensation bands and rules here are for reference only; we have waived them for exceptional candidates.Prefer if candidate have­ Candidate can onboard soon