Brand Marketing Manager

Position OverviewWe are seeking a dynamic Brand Marketing Manager to join our growing team and lead marketing initiatives for our character IP portfolio. This role will drive brand awareness, fan engagement, and revenue growth through creative campaigns and strategic partnerships in the ever-evolving pop culture landscape.

Key ResponsibilitiesBrand Strategy & ManagementDevelop comprehensive brand marketing strategies for Visional Pop's character IP portfolioCreate and maintain brand guidelines ensuring consistency across all platforms and touchpointsConduct market research to identify trends and opportunities in pop culture and character licensingCollaborate with creative teams to develop compelling brand narratives and visual identitiesCampaign Development & ExecutionPlan and execute integrated marketing campaigns across digital, social, and traditional channelsManage product launches and seasonal promotional campaignsCoordinate cross-promotional activities with entertainment partners and licenseesDevelop fan engagement strategies that build authentic community connectionsPartnership MarketingSupport licensing and partnership initiatives through co-marketing strategiesWork closely with business development teams on collaborative opportunitiesCreate marketing materials and brand assets for partners and licenseesEnsure brand integrity across all partnership activationsDigital Marketing LeadershipOversee social media strategy and content planning for character brandsManage influencer partnerships and creator collaborationsMonitor online brand sentiment and community engagement metricsDevelop innovative digital experiences that connect with target audiencesRequired QualificationsBachelor's degree in Marketing, Communications, Business, or related field5-10 years of brand marketing experience, preferably in entertainment, gaming, or consumer productsStrong understanding of pop culture trends and character licensing industryProven experience in campaign development and multi-channel marketing executionExcellent project management skills with ability to manage multiple brands simultaneouslyProficiency in digital marketing tools, analytics platforms, and social media managementPreferred QualificationsExperience in anime, gaming, or character-based entertainment industriesKnowledge of Japanese pop culture and global entertainment marketsExperience with fan community management and engagement strategiesUnderstanding of merchandise and licensing business modelsCreative background in design or content creationEssential SkillsStrategic thinking with creative execution abilitiesStrong analytical skills and data-driven decision makingExcellent communication and presentation skillsCultural awareness for diverse global audiencesPassion for pop culture, anime, and character brandsAdaptability in fast-paced, creative environmentWhat We OfferCreative and collaborative work environmentProfessional development opportunities and industry conference attendanceFlexible work arrangements and growth opportunitiesLocation & Work StyleBased in Los Angeles area with hybrid work optionsOccasional travel for industry events and partner meetingsCollaborative team environment with international colleagues