Marketing Activation Manager - Barebells USA

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world. Vitamin Well Group in the USVitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020.

Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US. The US market has rapidly emerged as having one of the most significant volume increases across our markets. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

About The RoleWe are looking for a Marketing Activation Manager to join the Vitamin Well US Marketing team for Barebells. This role will report to the Head of Marketing and is based out of our Marina Del Ray office. This role is an in-office position and is required on-site 5 days a week. This Is What You Can Expect To Be DoingDevelop and Drive Big Ideas: Lead concept development for brand moments, product & flavor launches, moments that spark conversation, drive relevance, and resonate deeply with our audience.

Elevate Brand ExpressionOversee the creative development of send-outs, packaging, gifting, and influencer moments, ensuring they feel premium, thoughtful, and aligned with the brand's DNA. Constantly aware of current culture to identify trends, talent, and moments that our brand should be a part of.

Ensure all ideas ladder back to brand values, positioning, and audience passion pointsAbility to communicate and pitch with confidence & enthusiasmWork cross functionally with the Marketing Org to help vet creators, potential key moments, and platforms for brand alignmentWho You AreYou are a culture-obsessed, chronically online, creative-first thinker who lives on the pulse of what’s next — you'll help fuel our brand with big, unexpected, and deeply relevant ideas rooted in culture supported by consumer behavior. Your role is to drive cultural relevance and help shape storytelling and campaign thinking.

You’re a consumer as much as you are a marketeer – you see, feel, and experience marketing efforts from brands daily, and think about the ‘how’s and the why’s’ – and how you’d do it even better. You catch yourself walking slowly through the new product aisle – aware of category trends and emerging brands.

What You Will Need To Succeed2+ years experience in a marketing, social media, brand activation, or experientialExperience in CPG or food and beverage preferredOrganized, resourceful, and highly detail-oriented with strong project management skills and a proven ability to deliver on timeStrong POV on all social channels and how brands show up across platformsClear and confident communicator — verbal, written, and in presentations, including creative briefsComfortable working cross-functionally and building strong relationships across teamsCurious, culturally aware, and tuned in to what drives relevance todayAvailability to travel domesticallyWelcome with your application at the latest August 4th 2025.

We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV. Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life at Vitamin Well Group Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities.

As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging. Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success.

As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees. As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.