Job Title: BTL Manager – South India (Chennai Based)Location: ChennaiDepartment: Marketing – Customer GrowthExperience: 7–10 years in BTL / Activation / Trade MarketingPreferred Industries: Retail, Wellness, FMCG, Healthcare, TelecomRole ObjectiveTo lead and expand VLCC’s on-ground activation footprint across South India, driving organic footfall, high-quality lead generation, and hyperlocal brand recall through cost-effective, ROI-focused BTL campaigns.
Key ResponsibilitiesCampaign Planning & ExecutionCreate and execute monthly activation calendars across clinicsManage city-specific initiatives like society wellness camps, gym tie-ups, college drives, and RWA eventsEnsure strong visibility and footfall generation through offline channelsVendor & Promoter ManagementManage local BTL vendors and agency partnersHire, train, and track performance of on-ground promotersPerformance & ROI TrackingTrack campaign KPIs:
footfall per event, leads, walk-ins, and conversionsOptimize cost per lead and cost per walk-in through insights and dashboardsStakeholder CollaborationAlign campaigns with clinic priorities, city heads, and regional marketingSupport brand-led events with local amplificationIdeal Candidate Profile✔️ Proven experience in multi-city activations✔️ Strong agency network in South India✔️ Excellent project management and execution discipline✔️ Analytical mindset to track ROI and optimize spend
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