VP of Catering Sales & Development NYC

Apply here or email us directly at:hiring@personenyc.comVP of Catering Sales & DevelopmentLocation: Downtown Manhattan, NYCCompensation: $135,000–$150,000 base (DOE) + Annual Bonus (up to 10% of base) + Outbound & Inbound Sales CommissionTotal Target Compensation annually: $200K+ (salary + bonus + commission)Employment Type: Full-Time, ExemptAbout the CompanyOur client is a boutique New York City catering company known for produce-driven menus, thoughtful design, and a refined yet effortless guest experience. Since 2013, they’ve become a trusted partner to global brands, creative agencies, production studios, and corporate teams across NYC — delivering elevated catering with a distinct, creative point of view.As they enter an exciting new phase of growth, they are looking for a VP of Catering Sales & Development to lead their commercial engine, build strategic partnerships, and expand their presence across New York’s most influential industries.The RoleThe VP of Catering Sales & Development is a senior leadership role responsible for owning and driving all top-line revenue for the catering business — from drop-off catering and corporate accounts to events and emerging revenue streams.This role will work alongside the DOO and report to owners. Small team, like a family, not corporate. Friendly and healthy environment and culture.This person will:Lead both inbound and outbound salesManage and grow the sales teamBuild and deepen relationships with key high-value clientsOversee marketing and brand-building initiatives tied to revenueDesign and execute the commercial growth strategy alongside ownershipThe ideal candidate is both strategic and hands-on: equally comfortable in the boardroom closing major accounts as they are building outbound pipelines, refining systems, and coaching a small, high-performing team. This role reports directly to Ownership and works in close partnership with Operations and Culinary leadership.Core ResponsibilitiesRevenue Leadership & Growth StrategyOwn the full sales strategy across drop-off catering, corporate programs, events, and new revenue channelsDesign and lead outbound sales initiatives targeting corporate clients, creative agencies, fashion/beauty, media, and brand partnersIdentify and test new verticals, partnerships, and markets aligned with the brand’s long-term positioningOwn revenue forecasting, pipeline health, and monthly/quarterly performance reporting to ownershipClient Relationship ManagementServe as a strategic partner to key, high-volume clients and oversee major accountsLead or support high-profile proposals, tastings, walk-throughs, and negotiationsEnsure proposals, pricing, and budgets reflect brand standards while protecting margins and cost structureSales Team Leadership & DevelopmentLead, mentor, and grow a sales team (Event Managers and Coordinators)Set clear targets, KPIs, and follow-up cadence for all stages of the sales funnelBuild a positive, accountable, and performance-driven sales cultureEnsure consistency and excellence across proposals, communication, and client experienceMarketing, Partnerships & Brand GrowthOversee revenue-focused marketing initiatives: seasonal menus, campaigns, newsletters, strategic outreach, and partnershipsCollaborate on social and brand messaging that supports the sales strategyRepresent the company at industry events, tastings, networking functions, and brand activations, acting as a visible face of the brandSystems, Reporting & Cross-Functional CollaborationOwn CRM and pipeline accuracy; ensure clear reporting and visibility into performancePartner closely with Operations and Kitchen teams to align on capacity, workflows, and guest experience standardsContinuously refine SOPs, sales processes, and communication flows to improve efficiency and scalabilityIdeal Experience & Qualifications7–12+ years of experience in catering, hospitality, event sales, or luxury/lifestyle brand servicesProven track record building outbound sales programs and winning high-value corporate and brand accountsDemonstrated success leading and developing sales teams in a high-touch, service-driven environmentDeep understanding of drop-off and off-premise catering, NYC corporate/event landscape, and pricing strategiesStrong financial acumen — comfortable with forecasting, revenue strategy, pricing analysis, and margin protectionExceptional communication, negotiation, and presentation skills; confident representing the brand to C-suite level clientsHighly organized, systems-minded, and proactive, with strong experience using CRM and catering management tools (e.g., Tripleseat or similar) Thrives in a creative, entrepreneurial, fast-moving environment and enjoys being both a builder and a closerCompensation & BenefitsBase Salary: $135,000 – $150,000, commensurate with experienceAnnual Performance Bonus: Up to 10% of base salarySales Commission: On both outbound and inbound business, with a realistic 2026 earning potential of $200K+ (base + bonus + commission)Competitive Benefits Package, including health benefits and PTO (details to be shared during the interview process)Apply here or email us directly at:hiring@personenyc.com