Web Ecosystem Lead (Webflow Lead) – Full Remote – Bilingual ESP–ENG (B2–C1)

🌐 About EFYEFY is a next-generation financial ecosystem connecting capital with global opportunities across asset management, fintech, digital payments, stablecoins, and tokenization. Operating in 7+ jurisdictions, we are building the most reliable, accessible, and modern financial infrastructure in Latin America.Your work will be visible to investors, HNWIs, global companies, and strategic partners. The web ecosystem is a core pillar of EFY’s brand and growth engine.🎯 Role PurposeOwn EFY’s entire web ecosystem end-to-end—leading strategy, design, development, performance, and governance.This role blends strategic vision, product thinking, and elite Webflow execution, delivering premium digital experiences that drive acquisition and trust.The mission: build a Webflow infrastructure that is scalable, modular, high-performing, and enterprise-grade.🧩 Key Responsibilities1. 🏗️ Full Ownership of the Webflow EcosystemLead architecture, design, development, and evolution of all EFY websites (EFY Finance, EFY Investments, EFINTI, EFY Token, fund platforms, landings, microsites)Build a scalable, modular, standardized Webflow infrastructureCreate and maintain a unified component library and reusable template system2. 📈 Web Strategy & RoadmapDefine and prioritize the web roadmapAlign with Marketing, Product, Compliance, and the CEODesign funnels, landing pages, and high-conversion journeys3. 🛠️ Technical LeadershipAct as EFY’s internal authority in Webflow, architecture, performance, and SEOMentor designers, internal contributors, and external freelancers/agenciesEnforce global standards, governance, accessibility, and technical best practices4. 🎨 Premium UI/UX DesignCreate enterprise-level interfaces for HNWIs, corporate clients, and fintech usersProduce wireframes, prototypes, and mobile-first layoutsEnsure full alignment with EFY’s brand system and visual identity5. 🔧 Advanced Webflow DevelopmentImplement complex capabilities:CMS architecturesWebflow LogicAPI Integrations (REST, Webhooks)Custom animations & interactionsMulti-step formsIntegrate with growth tools:GA4, GTM, HubSpot, CRM, Hotjar, Clarity, Make, Zapier, Webhooks, internal APIs6. ⚡ Performance, CRO & Technical SEOOptimize for Core Web Vitals (LCP, INP, CLS)Execute world-class technical SEO for a global financial brandLead A/B testing, heatmaps, user behavior research, and CRO initiatives7. 🔒 Maintenance & GovernanceOversee uptime, security, redirects, backups, and CMS qualityMaintain documentation, guidelines, and design system standardsEnsure a clean, scalable, well-documented web ecosystem🔍 RequirementsTechnical Skills (Mandatory)🇪🇸🇺🇸 Bilingual Spanish–English (B2–C1)4–7+ years leading complex Webflow buildsProven expertise in:Webflow CMS, Logic, InteractionsHTML, CSS, JavaScriptFigma (UI/UX, components, prototyping)API Integrations (REST/Webhooks)Technical SEOCore Web Vitals optimizationCMS architecture & scalingExperience in fintech, crypto, or high-traffic environmentsAbility to lead roadmap, prioritize, and make autonomous decisionsNice-to-Haves🎯 Acquisition funnel design📊 CRO / A/B Testing📈 GA4, HubSpot, Marketo👥 Team leadership or freelancer management♿ Accessibility (WCAG)💡 Key CompetenciesOwnership mindsetTechnical leadershipExtreme attention to detailData-driven thinkingCreative problem-solvingHigh speed & precisionClear communication across technical and non-technical audiences📊 Role KPIsCore Web Vitals (LCP, INP, CLS)Landing page conversion rateDeployment & publishing SLAsUptime & reliabilitySEO health & rankingCMS quality & consistencyDevelopment velocity & scalabilityIf innovation drives you and you want to be part of the financial transformation of the future, join us.Learn more about us: https://www.efyfinance.com/We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.