AI-Driven SEO Content Strategist

We’re hiring an AI-Driven SEO Content Strategist to lead high-impact content strategies that fuel organic growth and help our clients stay ahead in a fast-changing search landscape. This is a strategic, client-facing role within our SEO team at Webprofits. You won’t be writing blog posts. You’ll be directing strategy, leading conversations, briefing content teams and using AI tools to scale execution smartly. You’ll work across multiple industries, driving forward-thinking SEO strategies that reflect how people search today and how platforms are evolving tomorrow.

You’ll need deep SEO knowledge, strong instincts around content and audience intent and the confidence to speak directly with clients about how content drives growth. You’ll be trusted to own the end-to-end content strategy for your clients - from insights and planning to execution and optimisation. It’s a role for someone who thrives on making an impact, enjoys leading the work (not just doing a slice of it), and wants the space to bring smart, strategic ideas to life.

WHAT YOU'LL DOOwn content strategy for a portfolio of clients from discovery and research through to execution and optimisationLead client conversations around content, search intent and organic visibility and turn those into clear, actionable plansUse AI tools (ChatGPT, Claude, etc.

) to speed up content research, briefing, formatting and optimisationConduct SERP, keyword and competitor research to uncover growth opportunitiesWrite clear, commercially-aligned content briefs and collaborate with copywriters and designers to bring them to lifeProvide editorial feedback and strategic direction on copyMonitor and report on content performance and use learnings to continuously improveStay sharp on SEO, AEO and AI trends and bring new ideas to the tableWHAT WE'RE LOOKING FOR3–5+ years of experience in SEO, content strategy or digital marketing (agency experience a big plus)Strong understanding of SEO fundamentals - structure, internal linking, on-page optimisation and search intentConfident communicator who can lead client discussions and present strategy with clarity and authorityProven experience using AI tools to streamline and enhance content strategy and productionStrong content instincts - you know what good looks like, how to brief it and how to make it performAble to manage multiple clients, projects and priorities without losing momentum or qualityCurious, proactive and performance-driven - you love solving problems and making things betterExperience with schema, AEO or future-facing search strategies is a plus!WHY WEBPROFITSWebprofits is a performance-led digital consultancy working with ambitious brands across Australia and beyond.

We’re rewriting how organic strategy is done - moving beyond the blog-and-rank model toward a new frontier driven by AI, intent and experience. You’ll work with one of the smartest digital teams in the country, have autonomy to lead and the backing to move fast. If you’re looking for a role that blends strategy, innovation and real impact, this is it.