Website Manager with experience in content, UX and SEO for Business Customers

Job DescriptionDo you thrive by developing highly effective online user and content experiences for business customers? Do you enjoy creating impact across the full funnel from awareness to consideration and conversion? If so, this role is for you.Our Forward ’28 strategy for Business Customers focuses on growth, with a clear ambition to capture market share in the Nordic region. This involves both acquiring new business customers and strengthening engagement with existing ones. The website is an essential touchpoint in achieving these goals.Join us as a Website Manager and help transform our website for Business Customers into a growth-oriented and sales-driven platform. Our goal is to present our products and propositions in the best possible way and cater to the diverse business customer segments - from small startups and entrepreneurs to the largest businesses across the Nordics.“At Danske Bank, we believe in collaboration and innovation. As Website Manager, you’ll work alongside skilled colleagues to deliver meaningful impact for our business customers. We follow a test-and-learn approach, embracing great ideas and using data as the foundation for prioritisation, evaluation, and continuous optimisation.”You will be part of the Strategy Execution and Commercial Excellence team within Business Customers, which consists of 30+ highly skilled colleagues across the Nordic region. In this role, you will join the Commercial Planning & Execution sub-team, which includes four website managers. Based in Copenhagen, you will collaborate closely with the Commercial Planners, Data & Analytics team, Sales, Growth team, and colleagues from Marketing, 1:1 Communication, and other key areas of the business.Key Responsibilities – What The Role Is All AboutCreate and execute our web content strategy and plan for the Business Customers website, aligning with strategic objectives and balancing short-term wins with long-term growth while ensuring alignment with strategic objectives, digital marketing initiatives, and stakeholder needs. Ensure an intuitive UX, information architecture and navigation: Ensure a seamless and engaging online user experience both for the overall site structure and on a page level that effectively presents products and propositions, while optimising landing pages, user flows, and funnels to convert visitors into customers.Enhance SEO and AI visibility: Create and execute a roadmap to boost organic search traffic and improve discoverability on AI-driven platforms.Manage daily operations: Oversee day-to-day management of the website, including content updates, in collaboration with the other website managers.Track performance and KPIs and deliver actionable insights: Define relevant KPIs and regularly report on website analytics, customer engagement, conversion rates, and technical performance. Use data to guide decisions and recommend improvements.Support experimentation and optimisation with A/B testing and CRO to improve website performance, boost traffic, conversion rates, and increase customer acquisition and lead generation.Team up with stakeholders and specialists: Manage relationships with both internal and external specialists, establishing new partnerships to drive the growth agenda. This includes overseeing tools, platforms, and software that support scaling efforts.Enhance governance and efficiency: Enhance website governance processes and improve operational efficiency to ensure we prioritize effort against impact and keep focus on creating a lasting impact. Qualifications And Experience+5 years’ experience in website management with proficiency in digital marketing tools focused on content management and optimisation. Coding skills are not required. (Experience with Sitecore and Adobe is a plus but not a requirement.) UX and website optimisation expertise: Proficiency in applying UX best practice, improving website structure and information architecture (IA), and working within templates and modules (Design or wireframing skills is not a requirement, but sketching skills is a benefit). Demonstrated experience in SEO: Expertise in driving organic search performance and visibility across different markets, with a strong understanding of AI optimisation (AIO)Up to date with AI, personalization, martech and digital trends: Strong understanding of the latest digital trends, AI tools, web technologies, and industry developments relevant to business customers. Proven ability to leverage this knowledge to optimise website performance and deliver high-quality results.Analytical skills and the ability to deliver actionable insights: Define and track KPIs that measure the success of your initiatives, focusing on conversion rate improvements, SEO traffic growth, and AI-driven discoverability and data-driven decision-making.Strong communication and stakeholder management skills: Proven ability to engage stakeholders effectively, manage projects, and set the direction for a website by translating strategic objectives into actionable projects with measurable KPIs. (Experience with Jira is a plus but not required.) Prioritise resources effectively to maximise impact.Marketing acumen and growth focus: Strong understanding of online growth strategies and tactics, with the ability to effectively present complex products and propositions across different segments in a compelling way. B2B marketing experience: Familiarity with business-to-business (B2B) marketing, lead generation, and content marketing strategies is an advantage but not required. Fluency in English and one of the Nordic languages: Excellent spoken and written English skills as well as Danish, Swedish or Norwegian is required.A great opportunity to advance your careerIn this role, you will get the chance to influence the future of Danske Bank’s business customers are and a unique opportunity to build a broad network within the bank. To thrive, you should be a proactive website manager with strong stakeholder management skills, capable of setting direction and driving tasks to completion.You should bring an optimistic approach and collaborative spirit to the team, ready to address issues with a solution-oriented mindset. In return, you will join a motivated and effective team, where we value collaboration and flexibility, allowing for remote work 1-2 days a week.Sounds engaging and interesting? Then don’t hesitate to apply.We encourage you to submit your CV as soon as possible, as we are processing applications and inviting candidates for interviews on an ongoing basis.If you have any questions, please reach out to Kenneth Skovsted (Head of Commercial Planning & Execution) at kskov@danskebank.dkAbout UsDanske Bank is a Nordic bank with bridges to the world around us. For 150 years, we have supported people and businesses in releasing their potential. A career with us is an opportunity to join a community of 22,000 colleagues in a culture where we are committed to Teaming Up, Owning It and Being Open. Together, we are on a journey to transform Danske Bank into a better bank. For our customers, our employees and the societies around us.With the rise of AI-driven search platforms and evolving customer expectations for intuitive and personalized online experiences, the role of the website has expanded. This requires a forward-looking strategy that integrates cutting-edge digital trends into tangible results for our business customers.As a Website Manager, you will play a critical role in shaping the digital experience for our business customers together with the web team, directly contributing to Danske Bank’s growth ambitions and market leadership in the Nordics.