Website Optimization Manager

Position: Conversion Rate Optimization Manager Location: Mechanicsburg, PA (ONSITE)Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)Who We AreWest Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, Doors, and Flooring. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!Purpose Of PositionAs a Conversion Rate Optimization Manager at West Shore Home, you will be the owner and strategic leader of the Digital team’s Conversion Rate Optimization (CRO) program, driving measurable improvements across landing pages and the core website. This position will oversee CRO strategy and execution and collaborate cross-functionally to serve as the decision maker for prioritizing CRO experiments and allocating resources to align with company growth targets.Key Role AccountabilitiesManage the Landing Page Specialist to execute high-quality tests, landing page builds, and optimization initiatives.Lead CRO efforts on Instapage & Webflow landing pages and the core website, including ideation, development oversight, QA, launch, and performance analysis of all experiments.Own the company’s experimentation roadmap using VWO as the central CRO platform, including hypothesis development, KPI selection, experiment design, execution, and post-test analysis.Use Microsoft Clarity and other analytics tools to uncover user behavior insights that inform testing priorities and UX improvements.Report on CRO program performance, presenting data-driven insights and recommendations to Senior Marketing leadership to inform business decisions.Must-Have RequirementsHigh school diploma or equivalent required.At least 2-3 years of experience with conversion rate optimization.Hand-on experience with VWO (or other CRO platforms), Instapage, Webflow, Microsoft Clarity (or other heat mapping tools), GA4, digital analytics tools, and data visualization platformsBenefitsComprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)401(k) with company matchHSA plan with company matchPaid holidays and paid time off (PTO)Employee Referral ProgramEmployee Discount ProgramPaid training and unlimited professional growth potentialCulture And CommunityWe believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/#CORPKHLI-KH1It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.