Social Media Producer

Job SummaryAs the Social Media Producer at WebstaurantStore, you’ll play a key role in bringing our brand to life across social platforms. From brainstorming and researching new trends and formats to producing high-quality, engaging video content, you'll help grow our creative footprint and elevate our social presence. In this highly visible role, you may also appear in the content you create. You’ll report to the Social Media Manager and collaborate closely with a team of producers based in our Lititz, PA office.

ResponsibilitiesContent Ideation and CreationDevelop, execute, and drive creative concepts for social media content that aligns with our brand identity, social media strategy, and company goalsPlan, execute, and lead content shoots with the other social media content producer, including pre-production tasks such as storyboarding, location scouting, and talent coordinationProvide input on strategic enhancements to improve content and discovering unique ways to engage with target customersWork with other team members, including designers, set stylists, chefs, product experts, and copywriters to ensure cohesive and integrated social media contentEditing and Post-ProductionEdit and enhance video footage, incorporating graphics, audio/music, and effects to create engaging and shareable social media contentEnsure that the content is tailored to meet the specific requirements and formats of each social media platformCollaborate with internal teams to integrate messaging, product placement, and branding seamlessly into the contentSocial Media Platform ExpertiseStay up-to-date with the ever-changing world of organic social mediaAdapt video content to suit the specific audience and functionalities of each social media platform, including Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTubeBrainstorm and research new trends, topics, and formatsSupport community management by monitoring comments, messages, and responding to reviews"Assist with copywriting and daily management of social media postingTrack performance metrics and compile basic analytics reportsPhysical RequirementsWork is performed while sitting/standing and interfacing with a personal computer.

Requires the ability to communicate effectively using speech, vision, and hearing. Requires the regular use of hands for simple grasping and fine manipulations. Requires occasional bending, squatting, crawling, climbing, and reaching. Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs. Experience2+ years of professional (non-internship) experience in social media content creation for a major business or brand. Hotel, restaurant and/or B2B content creation experience is a huge plus. The ability to work full-time (five days per week) in-person at our Lititz, PA officeEducationThis role does not require a degree.

We value relevant skills and experience and alignment with our core values above all else. Desired Traits & SkillsProficiency with MS Office required (Outlook, Word, Excel, PowerPoint)Demonstrated ability to manage multiple assignments and deadlines in a fast-paced environmentAbility to quickly adapt as business needs change; ability to address difficult situations with diplomacy and emotional intelligenceCustomer service-oriented attitude with a demonstrated desire to exceed expectationsProficient in video editing software (e. g. , Adobe Premiere Pro, Final Cut Pro, CapCut, etc.

)Experience in using management tools such as Loop, AirTable, or SproutA true team player willing to be flexible and handle multiple projects and tasks simultaneouslyGreat working knowledge of the social media landscape and content best practicesStrong portfolio showcasing your previous social media video production workLanguage SkillsStrong English communication skills required. Bilingual in Spanish is a plus!Company OverviewThe foodservice professional’s premier source for restaurant equipment, supplies, and knowledge online. Our purpose is to empower and equip people to run their businesses more profitably and efficiently.

BenefitsMedicalVisionDentalPTOPaid Maternity LeavePaid Parental LeaveLife InsuranceDisabilityDependent Care FSA401(k) matchingEmployee Assistance ProgramWellness IncentivesCompany DiscountsAT&T & Verizon DiscountBonus OpportunitiesAccident InsuranceCritical Illness InsuranceAdoption AssistanceAvailable at HQ Locations OnlyOn-Site Fitness CentersDog-friendly Offices