Sr Digital Marketing Strategist & Trainer

This role is for one of Weekday's clientsSalary range: Rs 480000 - Rs 600000 (ie INR 4. 8-6 LPA)Min Experience: 4 yearsLocation: ChennaiJobType: full-timeRequirementsWhat You'll Do - Job ResponsibilitiesThis is a dual-role opportunity: Part Strategist. Part Trainer. 100% Impact. As a Trainer: Conduct engaging digital marketing sessions for small student batches dailyInspire and mentor aspiring marketers to build real-world skillsTrack learner progress and ensure outcome-based education. As a Digital Marketing Strategist: Own and execute comprehensive digital media strategies (SEO, SEM, SMM, Email, Content, Analytics)Build, manage, and grow the brand's social media presence across all key platforms (Instagram, YouTube, LinkedIn, etc.

)Develop platform-specific content plans, post calendars, and community engagement strategiesTrack and analyze social media performance metrics to guide ongoing improvementsManage the SEO team to consistently improve search rankingsCoordinate with designers and editors to create scroll-stopping visual and video contentBuild and run high-converting campaigns for lead generation & brand awarenessCollaborate with the sales team to align funnels, optimize conversions, and improve ROIsOversee email marketing and automation tools (like Mailchimp, Hubspot)Track key metrics, recommend CRO changes, and lead data-driven growth. Who You Are - Candidate RequirementsMinimum 4 years of hands-on experience in Digital Marketing StrategyStrong exposure to SEO tools (e. g.

, Semrush, Ahrefs), CRMs, and automation toolsSolid content creation and campaign planning skillsStrong leadership, communication & analytical thinkingWillingness to train students daily - We're looking for mentors, not just marketersPassion for continuous learning and team collaboration