Copywriter

About The CompanyJoin the dynamic team at Vacation®, an award-winning sunscreen company based in Miami, USA, dedicated to transforming the perception of sun protection through fun and innovative products. Established in the summer of 2021, Vacation® has rapidly gained recognition among consumers, tastemakers, press outlets, retail partners, and dermatologists for its immersive brand experience and "leisure-enhancing" offerings that transport users to a tropical paradise and back. The company's commitment to creativity and innovation has fueled its steady growth, driven by a shared mission to infuse joy and a sense of adventure into the sunscreen aisle nationwide.

About The RoleVacation® is seeking a talented and creative Copywriter to join our team remotely. Reporting directly to the VP of Brand, this role is pivotal in shaping and elevating the brand’s voice across all channels and formats. The ideal candidate will possess a strong ability to craft compelling brand stories and product-driven messaging that resonates with diverse audiences. This position offers the opportunity to influence the brand’s creative direction while supporting performance marketing and e-commerce strategies.

The Copywriter will collaborate closely with cross-functional teams, including Growth Marketing, Sales, Events, and Partnerships, to develop engaging content that aligns with Vacation®’s fun, approachable, and innovative brand identity. The role requires a highly organized, detail-oriented individual who thrives in a fast-paced environment and is eager to contribute to scalable processes that enhance brand consistency and impact.

QualificationsBachelor’s degree in Communications, Marketing, Advertising, or a related fieldSuccessful completion of Vacation’s copywriting assessmentProficiency with tools such as Google Workspace, Slack, Asana, Figma, and Adobe Creative SuiteExperience collaborating with creative teams, project managers, and external agenciesStrong understanding of brand and performance-oriented copywritingExceptional grammar, proofreading, and editing skillsAbility to adapt tone and style to match brand aesthetic and voiceInterest in sunscreen products and a good sense of humorDesire to contribute to the growth of Vacation® into a household nameResponsibilitiesDevelop and execute compelling product marketing messaging across various touchpoints, including packaging, website descriptions, social media, retailer websites, and marketing collateralCollaborate with the design and marketing teams on creative concepts for new product launches, including photoshoots, campaign ideas, and launch materialsContribute to product naming and ideation processes to enhance brand recognition and appealCreate and manage social media content, including captions, concepts, video scripts, and print ad copyLead the copy development for email campaigns and blog content, working closely with the growth marketing teamAssist with conceptualizing retail activations, promotional campaigns, sweepstakes, OOH ads, and educational videos for retailersSupport the development, implementation, and continuous improvement of departmental processes and guidelinesCreate and maintain internal and external resources such as brand guides and copy librariesAssist in onboarding new team members, freelancers, and agencies to ensure consistency in brand tone and messagingBenefitsCompetitive salary based on experienceEmployee equity optionsComprehensive medical, dental, and vision coverage with 100% coverage for employeesAnnual stipend for learning and development opportunitiesWork-from-home stipend to support remote work setupPaid time off of 15 days, plus paid holidaysComplimentary Vacation® products to enjoy and shareEqual OpportunityVacation® is an equal opportunity employer committed to fostering an inclusive environment.

We value diversity and believe that diverse teams are the strongest teams. We provide equal employment opportunities regardless of gender identity or expression, veteran status, race, ethnicity, disability, or any other characteristic protected by law.