Marketing Lead

About WoltAt Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies.

You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. The Marketing Lead / Head of Marketing is a strategic role focused on commercial, brand, content and social media marketing for the country.

Reporting to the Regional Marketing Director, this individual will lead partnership relationships with local merchants to develop co-marketing campaigns, execute social media campaigns together with local influencers, and create the content and assets needed for running local and hyper-local campaigns and initiatives, while ensuring that the country marketing adheres to global brand guidelines and is aligned with business objectives. This role involves understanding the growth levers for the country and investing where it makes the most sense, leveraging both local and global resources and channels, and optimizing for growth and efficiency.

What you'll be doingWork closely with the Regional Campaign Planning team, as well as global marketing teams to ensure that the country marketing calendar aligns with global strategic initiativesForm the marketing strategy for the country, taking into account OKRs and available budgets, and balancing local and global campaignsCoordinate with local leadership and GMs, global marketing teams and commercial teams to align marketing strategies with overall business objectivesIdentify and secure new partnerships, while nurturing existing relationships; participate in meetings with big accounts with the commercial teamSpearhead both organic and paid hyper local initiatives such as guerilla marketing, events, stunts, and partnerships with local brands and businessesDesign and execute joint marketing campaigns with our partners to increase visibility and drive mutual growthExecute social media campaigns by partnering with local influencers as well as with the Regional Brand team to ensure brand guidelines are enforcedSupport Campaign Planning teams in city and area expansionsOversee the creation of marketing materials and promotional content tailored for local campaignsLead a team of Marketing Managers/Specialists and support their developmentCompensationThe successful candidate’s starting pay will fall within the pay range listed below and is determined based on factors such as the candidate’s skills, experience and qualifications.

Please note, that the starting pay may vary if the candidate does not fully meet the expectations as outlined in this job posting. The salary listed is the monthly salary range for this position. To learn more about our benefits, please do not hesitate to bring this up with our Talent Acquisition Partner!Latvia Pay Range: €3. 929 - €5. 893 EURLithuania Pay Range: €4. 565 - €6. 848 EUROur Commitment to Diversity and InclusionWe’re committed to growing and empowering a more inclusive community within our company, industry, and cities.

That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.