Manager – Digital Marketing

Job Purpose: The Manager will be responsible for managing and maintaining our organization's websites, mini-programs, mobile apps, kiosks, and other digital assets, ensuring their functionality, user experience, and content align with our business goals and branding guideline. The Manager will also oversee and coordinate digital development projects, collaborate with cross-functional teams, work with vendors or agencies, and provide support for digital platforms related issues. Additionally, the Manager will support senior management with strategic planning and decision-making.

Key ResponsibilitiesManage and maintain the organization's websites, mini-programs, mobile apps, kiosks, and other digital assets to ensure they are up-to-date, user-friendly, and aligned with business goals. Oversee digital development projects, including collaborating with cross-functional teams and external vendors or agencies to establish project timelines, deliverables, and goals. Monitor and report on website and mini-program analytics, mobile app usage, and kiosk performance to identify opportunities for improvement and ensure traffic growth. Optimize content for search engine optimization (SEO) and user experience to ensure all digital platform’s UI/UX meets industry standards.

Ensure website and other digital platforms functionality, including troubleshooting and resolving issues related to site performance, plugins, and third-party integrations. Manage and maintain the organization's content management system (CMS) and assist other content contributors in the creation and publishing of new content. Stay up-to-date on internet technology trends and advise on best practices for website and mobile development and management. Collaborate with marketing and other departments to develop and implement web-related strategies, including campaigns, landing pages, and conversion optimization.

Review Chinese and English copywriting for digital platforms to ensure they are accurate, effective and aligned with brand voice and messaging. Ensure website and other digital platforms compliance with legal and regulatory requirements, including accessibility and data privacy laws. Support senior management with strategic planning and decision-making, including providing input on website and digital assets development, optimization, and maintenance. Collaborate with senior management to develop and implement web-related policies and procedures. Competencies and Requirements: Experience:

Minimum 5 years of relevant experience in digital marketing channels of website building, email marketing, social media, mobile communications, and online advertising Experience in multi-national/cross market environment in Asia Pacific including China market – must understand the complexities of content development, as well as cultural nuances of marketing to various Asian ethnicities is advantageKnowledge/Certificates: Strong negotiating skills and online analytical abilities – understanding of online channel metrics, how to optimize performance in all online channels, detailed analysis of customer behavioural data to drive online marketing strategies & communication improvements.

Knowledge of analytics and internet measurement technologiesGood understanding of digital marketing trends, social media marketing, viral marketing, and mobile marketingEducation: Bachelor’s degree or aboveLanguage Ability: Good written and spoken English and CantoneseComputer/Technology Skills: Proficient in MS Office, HTML, desktop publishing and online design applications and software. Aware of existing digital platforms and the marketing opportunities these platforms provideFamiliar with online applications and smartphone platforms