About the jobXiaomi Iraq Marketing Team is looking for a results-driven and strategic Senior Marketing Specialist to lead the marketing efforts for our mobile phones and AIoT products launch plan. This role is responsible for developing and executing data-driven growth campaigns that drive brand awareness in Iraq. The ideal candidate will leverage 360-degree marketing tactics, working across multiple channels to maximize brand awareness, enhance user engagement and optimize campaign performance. Responsibilities:
- Support the Marketing Manager to develop marketing campaigns that deliver on new product launches and promotions- Develop and execute 360-degree marketing strategies with a full knowledge of Iraq market- Manage campaign timelines, track the deliverables quality and report on campaign performance metrics- Coordinate the regional and local mkt teams to implement the marketing campaigns, including social media, media buying, offline activations and influencers management- Collaborate with Retail, Sales, Finance, GTM and external partners/agencies to make sure the campaign is on-time launched- Tracking campaign results on a weekly basis to control budget spending and enhance performance- Understand customer behavior through analysis, on-ground feedback from customers and sales to develop actionable insights- Good taste of creatives, strong digital intuition, and a keen understanding of Iraqi trendsSkills:
- 4+ years of experience in consumer marketing, e-commerce, telecommunication and automative industry, or related experience with a proven record of agency work with measurable results- Excellent administrative, organization and execution skills- Strong communication skills (written & verbal), preferably in English & Arabic & Kurdish- Strong project management and data anylasis skills on marketing campaign- Excellent in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc. )- Familiar with digital marketing, AI tools and platforms- Ownership Skills: a highly motivated and proactive individual.
Willing to roll up their sleeves and go the extra mile to drive results- Empathetic, able to work across teams, think outside the box and handle tight deadlines- This position is based in Erbil, Iraq
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