Responsible for all marketing functions across the region, including digital, ATL，BTL and more, via Xiaomi’s own platforms as well as third-party channels;Work closely with the Xiaomi global marketing team, distributors, and partners to plan and execute all marketing initiatives;Develop strategic and tactical marketing plans in line with the company’s goals and approach;Develop Xiaomi as a positive consumer brand with mass appeal, both online and offline;Formulate, evaluate, and negotiate strong and innovative marketing partnerships and advertising opportunities;Build and manage our fan community by crafting and running effective online campaigns;Lead market research to develop an in-depth understanding of our customers and competitors.
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