Brand Designer

Brand Visual Lead Position JD - Mainland China/Hong KongWe are seeking an outstanding designer who is passionate about design, dedicated to bringing creative ideas to fruition, and relentlessly pursues perfection in details, to join us in defining the future of a new high-end skincare brand. If you thrive on challenges and aspire to play a pivotal role in building a brand from the ground up, we eagerly await your application!Job Description: Brand Visual Lead / Full-time Work Location:

Preference for Mainland China / Secondary choice Hong Kong (only accepting candidates with their own residence in Hong Kong) (Partial on-site presence required; most work can be done remotely); Reporting To: Directly reports to the company CEO and founding team; Language Requirements: Chinese-speaking preferred, with fluent English reading and writing skills; Non-Chinese speakers must be proficient in English; Compensation:

Highly competitive market salary + year-end bonus + company equity (We strongly encourage exceptional designers to become core team members); Introduction to Yolo Academy and the Specific Positioning of the Brand Visual Lead Role Yolo Academy is an emerging high-end brand specializing in foundational skincare product lines. Headquartered in Hong Kong, the brand is committed to enhancing consumers' skincare experiences through products that integrate scientific minimalism × ultimate freshness × lifestyle flow.

By leveraging unique brand value propositions, premium brand visual design, and precise marketing strategies, Yolo seamlessly incorporates its skincare philosophy into consumers' daily lives;As the Brand Visual Lead, you will play a critical role in Yolo Academy's "0→1" development process, taking full responsibility for establishing a unified brand visual language, ensuring all design assets fully embody the brand's core values, and completing the end-to-end design workflow from brand positioning to visual asset implementation.

As a member of the founding team, you will lead the brand's design direction and enjoy the growth benefits of the brand's development, including 1) equity incentives; 2) potential opportunity to become a company partner; Specific Job Responsibilities As the Brand Visual Lead at Yolo Academy, you will oversee the following aspects of brand and visual-related work:

Overall Brand Visual System Design Develop Yolo's visual identity system (including brand logo, fonts, color schemes, and brand design guidelines), ensuring alignment between the brand's high-end positioning, vision, and visual expression; Translate the brand narrative into an engaging design language that resonates with the target audience in core markets; Ensure all design assets accurately reflect Yolo's core brand values;Product and Packaging Design Design the overall visual system for primary packaging (outer containers/refill packs) and secondary packaging (samples and other outer packaging): Selection:

Collaborate with the founding team on selecting primary container packaging and secondary packaging, primarily assisting in evaluating hand feel, aesthetic appearance design, and visual design scalability; Appearance Visuals: Based on selected container packaging (outer containers, inner refill containers, outer packaging, etc. ), create appearance visual designs that align with the brand's positioning and core value principles; Scene Materials: Design visual materials for products in various usage and lifestyle scenarios, with appropriate customization based on display locations (e. g. , DTC official website, partner websites, offline points); Production Implementation:

Work with the founding team and suppliers to ensure designs are feasible for production, while maintaining control over the accuracy and integrity of visual designs during implementation;Event and Marketing Promotion Material Design Create visual materials for events, including digital assets (DTC, social media graphics, advertisements, banners, etc. ) and offline assets (pop-up store designs, brochures, etc.

); Design packaging unboxing experiences and visual concepts for new product launches to generate consumer interest and affinity; Participate in designing page layouts for the brand's DTC official website and e-commerce platforms, ensuring content consistency with the brand visual system; Contribute to designing company marketing pitch materials, ensuring visual content accurately reflects the brand's positioning and core narrative;Creative Leadership Serve as the core creative role in the team, collaborating closely with product development, marketing, and external partners to bring Yolo's brand vision to life; Guide the team in achieving and maintaining brand consistency across all channels, embodying the brand philosophy of "unity in variety"; Provide comprehensive creative direction for photography, video production, and other visual content;Design Execution Independently handle all design tasks, from sketches and modeling to final deliverables, ensuring seamless integration between digital and physical design assets; Complete other visual design-related tasks assigned by the brand founding team; Specific Position RequirementsWork Experience At least 3-5 years of brand visual design experience, and fulfillment of one of the following:

Participation in the 0-to-1 internationalization design phase for a well-known brand (mid-sized), particularly in skincare, personal care, or lifestyle sectors; Preferably, the brands handled were mid-to-high-end positioned in the market; Or, service as chief designer or equivalent in an independent brand team, responsible for building brand design systems from scratch; Successful launched brand visual design cases, especially in brand system development and packaging container appearance visual design;Skills and Abilities Technical Abilities Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Familiar with 3D design software (e. g.

, Blender, Cinema 4D, KeyShot, or similar) for realistic rendering of products and packaging, ensuring seamless integration with the product production team; Familiar with UI/UX design tools (e. g. , Figma, Sketch, or similar) to support design work for brand websites and digital platforms; Brand Aesthetic Sensitivity Deep understanding of aesthetic trends in minimalist luxury brands (not limited to the skincare industry); Ability to balance global brand visuals with localized cultural aesthetics; Skincare Industry Knowledge:

Preferably high enthusiasm for the personal care industry (bonus points), with a clear and structured understanding of skincare product categories, packaging design, and consumer behavior; Creative Problem-Solving Ability Capable of designing low-cost, highly innovative solutions that align with high-end brand positioning and offer strong financial feasibility; Familiar with balancing functional requirements against aesthetic priorities (e. g. , replaceable packaging and minimalist design); Project Management Ability Strong organizational skills to independently manage multiple design tasks; Experience collaborating with suppliers and manufacturers to ensure designs are successfully converted into production outcomes (major bonus); Language Ability:

Chinese-speakers preferred; Non-Chinese speakers must be proficient in English; Ideal Candidate Traits Blend of strategic thinking and execution: Able to develop brand design strategies from a high-level perspective while independently delivering high-quality routine design work; High aesthetic standards: Keen attention to detail and a deep understanding of how design conveys brand value; Collaborative spirit and adaptability: Capable of thriving in a startup's fast-paced environment with strong multi-team collaboration skills; Entrepreneurial mindset: Passionate about building a brand from zero and willing to assume greater responsibilities in long-term growth; Compensation and BenefitsHighly competitive market monthly salary; Annual bonus:

Determined based on the company's annual business performance and individual work completion; Equity incentive plan: Rewards with original company equity based on achieving business milestones (personal and company-wide) for long-term growth benefits; Founding team status: Outstanding performance recognized by the original founding team may lead to founding team membership and company equity acquisition; Work visa/Hong Kong identity: For core team members, the company can assist with Hong Kong work visa processing and, per personal preference, facilitate obtaining Hong Kong identity; Application Process Please submit the following materials:

Detailed resume outlining personal background, past work experience, and professional expertise;Personal design portfolio (including but not limited to brand logos, packaging designs, event materials, and other relevant design cases);A brief statement (no more than 1000 words) explaining your interest in Yolo Academy and how your design philosophy aligns with our brand vision (required);Online personal homepage (if available); Please apply via the following email: career@yoloacademy. kr Email subject format: [Application for Brand Designer Position] – [Your Name]