Sales & Marketing Manager

Job OverviewThe Sales & Marketing Manager is responsible for planning, developing, and executing strategies to increase sales, strengthen brand presence, and achieve overall business growth. This role requires strong leadership, analytical, and communication skills to manage sales operations and marketing initiatives effectively. The manager will oversee a team, drive market expansion, and ensure alignment of sales and marketing goals with the company’s objectives. Key ResponsibilitiesDevelop and implement sales and marketing strategies to achieve revenue and growth targets. Lead, motivate, and manage the sales team to meet or exceed performance goals. Identify new business opportunities, customer segments, and potential markets.

Plan and oversee promotional campaigns, product launches, and brand-building initiatives. Conduct market research to analyze customer needs, buying behaviors, and competitor activities. Collaborate with internal teams (product, operations, and finance) to ensure smooth execution of plans. Prepare and manage budgets, sales forecasts, and performance reports. Build and maintain strong client relationships to drive customer loyalty and repeat business. Ensure consistent brand identity across all marketing and communication channels. Monitor and analyze the effectiveness of campaigns, making adjustments to improve results. QualificationsBachelor’s degree in related field. Proven experience in sales and marketing management roles.

Strong leadership and team management skills. Excellent communication, negotiation, and presentation abilities. Knowledge of digital marketing tools, CRM systems, and modern sales strategies. Analytical mindset with the ability to interpret data and make data-driven decisions. Ability to work under pressure and meet deadlines. Key SkillsStrategic planning & executionSales team leadershipMarket analysis & customer insightsNegotiation & closing skillsDigital and traditional marketing knowledgeRelationship managementBudgeting & forecasting