Head of Strategy

About Zib DigitalZib Digital is Australia and New Zealand’s leading digital performance agency. For over 15 years, we’ve been helping businesses grow through data-driven digital strategies that deliver real results. Our services include SEO, Google Ads, Social Media Marketing, and Web Development — all designed to drive traffic, leads, and sales. With offices across major cities and a growing network of franchise partners, we support hundreds of clients and partners with high-performing digital marketing solutions, backed by strategic insight, commercial understanding, and a passion for excellence.

Position SummaryThe Head of Strategy is a key leadership role responsible for driving strategic excellence across all client-facing and internal commercial functions. This person will serve as the strategic brain behind Zib Digital’s digital solutions — shaping campaign architecture, supporting the sales team, guiding client strategy, and helping franchise partners convert opportunities and retain key accounts. This is not a back-office strategist role — it’s a front-facing, commercially-savvy leadership position that requires strong digital acumen, confidence in boardroom conversations, and a deep understanding of performance marketing principles.

The role is part of the Production leadership team for Australia and New Zealand.

Key ResponsibilitiesStrategic Leadership & VisionLead Zib’s digital strategy function across SEO, SEM, and Paid Social with a focus on performance outcomesDefine and continuously evolve our go-to-market strategy, ensuring our service offering remains competitive and best-in-classTranslate complex client needs into tailored, scalable digital solutionsGuide the evolution of Zib’s digital packages, ensuring they align with market trends and client goalsCommercial SupportCollaborate closely with franchise partners, BDMs, and the leadership team to help win new business opportunitiesOversee audit requests from sales team and coordinate the outcomes with productionAttend key sales meetings, contribute to pitch strategy, and present complex digital strategies in a clear, commercially compelling wayDevelop high-impact strategic documentation and pitch materials to support sales and retention effortsClient Strategy & RetentionOversee the strategic direction of key accounts, ensuring alignment between client objectives, campaign execution, and resultsProvide thought leadership and guidance to internal account teams on performance marketing strategy and client growth planningLead strategic workshops, onboarding sessions, and quarterly reviews for high-value clientsInnovation & GrowthStay ahead of trends in digital marketing, emerging tech, and platform changesIdentify new revenue opportunities, partnerships, and strategic growth areasRepresent Zib Digital in key industry events, forums, and leadership conversationsWhat Success Looks LikeIncreased win-rate on new business pitches and high-value proposalsHigh retention and satisfaction rates for strategic clientsCommercial performance of our packages and products improves year-over-yearStrategic alignment across departments, partners, and campaign executionZib is seen as a market leader in digital performance strategyKey RequirementsExperience:

6+ years in digital marketing with a focus on performance marketing (SEO, Google Ads, Paid Social)Proven success in a digital strategy, commercial, or solutions-focused leadership roleDemonstrated experience presenting and closing strategic solutions with medium to large clientsExperience leading teams and collaborating across departmentsSkills: Deep knowledge of performance marketing platforms and toolsExceptional communication and presentation skillsCommercially minded, able to link digital performance to business impactConfident in leading client conversations, workshops, and high-stakes pitchesAble to simplify complex ideas and deliver actionable strategiesPersonal Attributes:

Entrepreneurial mindset with a passion for growthHands-on, solutions-oriented, and highly collaborativeEnergetic, persuasive, and comfortable in fast-paced environmentsCurious, analytical, and always looking to improveWhat We OfferA senior leadership role in one of the most respected digital agencies in the regionDirect access to a high-performing leadership team and ambitious franchise networkAbility to shape the future of Zib’s product and strategy offeringA collaborative culture where innovation and ideas are valuedFlexibility and autonomy to lead with impactOpportunities for growth, leadership, and expansion across ANZWhere in the world would you be based?This role is located at ZIB Melbourne office, reporting to the Head of Production.

An outstanding package is on offer and an opportunity to learn as part of a terrific culture. How do you join the ZIB team?We need to know you really want to join our team so we only consider applications with a specific cover letter OR short video and resume that helps us see why you stand out. These can be emailed to sam. knights@zibdigital. com. au if needed. Generic cover letters will not be considered – this role means too much to us. Applications with no cover letter/video will not be accepted.

We look forward to meeting you.