Senior Product Go-to-Market Specialist

Position ResponsibilitiesEnd-to-End Product Go-to-Market (GTM)● Oversee entire product development process from ideation to commercialization. ● Collaborate across functions and work closely with Supply Chain, Marketing, Operations, Technology, Brand, etc to ensure successful product launches● Contribute insights and recommendations for market positioning, target audience, and competitive differentiators. Stakeholder Collaboration and Communication● Foster strong working relationships with cross-functional teams to ensure seamless integration of new products into existing systems. ● Communicate effectively with internal stakeholders and external partners to convey project updates, challenges, and successes. ● Act as a liaison between departments to facilitate effective communication and project coordination.

Operational Efficiency & Optimization● Streamline operational workflow. ● Drive process improvements projects to reduce operational load. ● Collaborate with Innovation team to drive menu offboarding process with key stakeholders to optimize menu offerings. Consumer Insights● Conduct surveys, focus groups to gather consumer feedback. ● Analyze consumer feedback and make data-driven adjustments to refine and optimize products. Pricing & Cost Management● Ensure balance between cost and quality of product is optimal. ● Responsible for entire product portfolio & category pricing strategy is effective and optimized. ● Assist in creating and managing budgets for innovation or special projects.

Job RequirementsQualifications & Experience● At least bachelor’s degree in Business/Economics, Marketing, Supply Chain/Logistics, Food Science, or related field required. ● 2 years experience and above in project management, management consulting or related roles within the Food and Beverage industry, with a focus on product launches. ● Strong project management skills, with experience leading cross-functional teams and managing complex projects from concept to execution. ● Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders at all levels.

● Strategic thinker with a data-driven approach to decision-making, able to analyze market trends, consumer insights, and performance metrics to drive successful product launches. ● Strong organizational skills and attention to detail, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines. ● Plus point on knowledge of food & beverage industry regulations, quality standards, and best practices related to product development and launch processes.