Marketing Analyst

Location: TorontoAddress100 Queens Quay East Toronto, Ontario M5E 1V3 CanadaJob TitleMarketing AnalystCanada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm.

We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people. Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking. --Canada Goose n’est comme aucune autre entreprise. Nous avons bâti quelque chose de grand, quelque chose de spécial — une marque emblématique de style de vie avec une histoire authentique et inspirante. Au cœur de cette histoire se trouve notre promesse :

inspirer et permettre à chacun de s’épanouir dans le monde extérieur. Vivre à ciel ouvert. Chez Canada Goose, vous faites partie d’un mouvement plus grand que vous. Un mouvement qui cherche à puiser dans le pouvoir réparateur de la nature et qui est animé par une mission : garder la planète froide et les gens au chaud. Nous affrontons toutes les conditions, prêtons attention à chaque détail et construisons une communauté qui croit en une vie audacieuse et solidaire, autour de personnes qui changent les règles du jeu.

Ici, les opportunités sont partout — pour essayer quelque chose de nouveau, pour apprendre, pour accomplir un travail significatif et porteur de sens et elles sont à votre portée. Position OverviewWe are seeking a detail-oriented and data-driven Marketing Analyst to join our team. The Marketing Analyst will play a crucial role in analyzing market data, monitoring campaign performance, and providing insights that will guide strategic marketing decisions. This individual will work closely with marketing, sales, and product teams to analyze trends, measure effectiveness, and make recommendations to optimize marketing strategies. What You’ll DoData Analysis & Reporting:

Collect, analyze, and interpret marketing data to assess campaign performance and identify trends and opportunities. Create and deliver regular reports on key performance indicators (KPIs), including ROI, conversion rates, customer acquisition, and sales performance. Use data visualization tools (e. g. , Excel, Google Analytics, Tableau) to present insights and trends clearly and concisely. Campaign Performance Tracking: Monitor and track the performance of digital and offline marketing campaigns, including paid search, social media, email marketing, and more. Provide actionable insights to optimize marketing efforts and recommend improvements to reach performance goals.

Conduct A/B testing and other testing strategies to determine the most effective tactics and strategies for different marketing channels. Market Research: Conduct competitive analysis and monitor industry trends to help identify emerging opportunities or threats. Analyze consumer behavior and preferences through surveys, focus groups, and social listening tools to inform marketing strategies. Provide recommendations for target audience segmentation and messaging based on research findings. Customer Insights & Segmentation: Analyze customer demographics, purchasing patterns, and behavior to identify key segments. Assist in developing customer personas and identifying high-value customer groups for tailored marketing initiatives.

Collaborate with teams to ensure marketing strategies are aligned with customer needs and expectations. Marketing Automation & Tools Management: Utilize marketing automation platforms and CRM tools to track customer journeys, engagement, and behavior. Manage and optimize digital tracking tools (e. g. , Google Analytics, SEMrush, HubSpot) to ensure accurate data collection and reporting. Provide recommendations on new marketing tools and technologies to improve marketing efforts and insights. Collaboration & Strategy Support: Work closely with cross-functional teams (e. g. , content, creative, sales, product) to understand marketing goals and business objectives. Support the development of marketing strategies by providing data-driven recommendations and insights.

Assist in budget allocation decisions based on performance metrics and ROI analysis. Forecasting & Budgeting: Assist in the development of marketing forecasts and budgets based on historical data and predictive analytics. Help track marketing spend and recommend budget adjustments based on campaign performance and trends. Let’s Talk About You2-4 years of experience in a marketing analyst or data analysis role, preferably in a marketing or business environment. Experience with data analysis, marketing campaign tracking, and performance measurement. Familiarity with digital marketing tools and platforms, such as Google Analytics, SEMrush, or social media analytics tools.

Strong analytical skills with the ability to interpret data, identify trends, and make actionable recommendations. Proficiency in Microsoft Excel (pivot tables, VLOOKUP) and data visualization tools (e. g. , Tableau, Power BI). Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing) and how they contribute to overall marketing performance. Familiarity with CRM systems and marketing automation platforms (e. g. , HubSpot, Marketo). Excellent communication skills, with the ability to present data insights clearly to non-technical stakeholders. Detail-oriented with strong organizational skills and the ability to prioritize tasks in a fast-paced environment.

Working ConditionsHybrid environmentWhat’s in it For You?A company built on Canadian roots and heritageYour work is recognized with a comprehensive and competitive Total Rewards ProgramOpportunities for career growth through numerous internal and external programsRecognize and be recognized by your peers with our Goose Rewards & ICON RewardsBe a part of CG Gives.

Donation matching and paid volunteer time to help the organizations you care aboutAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesInspiring leaders and colleagues who will lift you up and help you growWe believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.

We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open. Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose. com. --Ce Que Nous Vous OffronsUne entreprise fondée sur des racines et un patrimoine canadienVotre travail est reconnu grâce à un programme global et concurrentiel de récompenses totalesDes opportunités d’évolution de carrière à travers de nombreux programmes internes et externesDonnez et recevez de la reconnaissance avec nos programmes Goose Rewards et ICON RewardsFaites partie de CG « Gives » :

programme de dons jumelés et congés payés pour faire du bénévolat auprès des organismes qui vous tiennent à cœurAccès à des outils et ressources pour soutenir votre santé physique et mentale, favoriser le changement et renforcer les liens avec vos collèguesDes leaders et des collègues inspirants qui vous élèveront et vous aideront à grandirNous croyons au pouvoir de l’inclusion et sommes passionnés par la création et le maintien d’un environnement de travail inclusif et équitable, où chaque employé peut être authentique chaque jour.

Nous sommes convaincus que chacun de nos membres d’équipe enrichit notre diversité en nous exposant à différentes façons de comprendre le monde, d’identifier les défis et de découvrir, concevoir, produire et offrir d’excellents produits et services. Ce sont nos perspectives variées qui nous permettent de créer, rêver et vivre à ciel ouvert.

Canada Goose est un employeur offrant l’égalité des chances et s’engage à fournir des mesures d’adaptation en matière d’emploi conformément au Code des droits de la personne de l’Ontario et à la Loi sur l’accessibilité pour les personnes handicapées de l’Ontario. Il existe plusieurs façons de passer une entrevue avec nous! Si vous avez besoin de mesures d’adaptation pour votre entrevue, veuillez nous écrire à l’adresse suivante : HR@canadagoose. com.