Technology

Australia to Force Netflix, Disney+ and Amazon Prime Video to Spend 7.5 Percent of Revenue on Local Content

Skip to main content November 4, 2025 8:03am Share on Facebook Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Bluey and Bingo are having a blast playing in a huge pile of dirt! Ludo Studio/Disney+ Share on Facebook Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment The one thing the whole world can agree on is we want more Bluey. Australia is ready to make that a law. This week, the Australian government will formally introduce legislation that would require streamers of a certain scale to spend a percentage of their local revenue on local content. The concept is not new here — this issue was first raised in early 2023 — but the percentages are. The bill was not introduced earlier as the Aussies first waited out the 2024 U.S. presidential election and later feared that its winner, Donald Trump, could counterattack with tariffs. The legislation would mandate any streaming services with more than a million Australian subscribers must produce Australian drama, children’s, documentary, arts or educational programs — and the streamer must spend 7.5 percent of local revenue on creating local content. The number is much lighter than the 20 percent threshold that had been pushed by Screen Producers Australia. Broadcast and cable television already have similar regulations in place. “Since their introduction in Australia, streaming services have created some extraordinary shows. This obligation will ensure that those stories — our stories — continue to be made,” arts minister Tony Burke said. “We want to make sure no matter which platform people are watching, Australian stories are part of their experience,” communications minister Anika Wells said. THR Newsletters Sign up for THR news straight to your inbox every day We Were Liars ‘We Were Liars’ Author on Expanding Universe With New Book; Teases Second Season and Rain Spencer Adaptation Teyana Taylor ‘All’s Fair’ Review: Kim Kardashian Is an Appropriately Wooden Lead for Ryan Murphy’s Empty, Unforgivably Dull Hulu Drama Sinclair Reached Out to Charlie Kirk’s Widow Amid Jimmy Kimmel Suspension: “How Can We Make It Right?” international Series’ Women Participants From Across Europe Unveiled Reese Witherspoon on Not Returning to ‘SNL’ for Nearly 15 Years After Hosting First Episode Post 9/11: “Do Not Recommend” The Late Show With Stephen Colbert Stephen Colbert on ‘The Late Show’ Cancellation: It’s “Reasonable” to Think It’s Political The Hollywood Reporter is a part of Penske Media Corporation. © 2025 The Hollywood Reporter, LLC. All Rights Reserved. THE HOLLYWOOD REPORTER is a registered trademark of The Hollywood Reporter, LLC. Powered by WordPress.com VIP

Australia to Force Netflix, Disney+ and Amazon Prime Video to Spend 7.5 Percent of Revenue on Local Content

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November 4, 2025 8:03am

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Bluey and Bingo are having a blast playing in a huge pile of dirt!

Ludo Studio/Disney+

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Share on LinkedIn

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Print the Article

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The one thing the whole world can agree on is we want more Bluey. Australia is ready to make that a law.

This week, the Australian government will formally introduce legislation that would require streamers of a certain scale to spend a percentage of their local revenue on local content. The concept is not new here — this issue was first raised in early 2023 — but the percentages are. The bill was not introduced earlier as the Aussies first waited out the 2024 U.S. presidential election and later feared that its winner, Donald Trump, could counterattack with tariffs.

The legislation would mandate any streaming services with more than a million Australian subscribers must produce Australian drama, children’s, documentary, arts or educational programs — and the streamer must spend 7.5 percent of local revenue on creating local content. The number is much lighter than the 20 percent threshold that had been pushed by Screen Producers Australia. Broadcast and cable television already have similar regulations in place.

“Since their introduction in Australia, streaming services have created some extraordinary shows. This obligation will ensure that those stories — our stories — continue to be made,” arts minister Tony Burke said.

“We want to make sure no matter which platform people are watching, Australian stories are part of their experience,” communications minister Anika Wells said.

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The Hollywood Reporter is a part of Penske Media Corporation. © 2025 The Hollywood Reporter, LLC. All Rights Reserved.

THE HOLLYWOOD REPORTER is a registered trademark of The Hollywood Reporter, LLC.

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