“Off the beaten track” Scottish distillery named top tourism destination at global awards

The Glenkinchie Distillery, located in East Lothian just 40 minutes from Edinburgh city centre, has been named as the Leading Scottish Distillery Tour at the World Travel Awards’ (WTA) Europe Gala - a ceremony recognised as one of the most prestigious in the industry. The whisky experience was applauded by judges for its well considered offering which ensures there’s something for everyone. Sign up to The Scotsman Whisky Club newsletter here for monthly news, reviews, interviews and exclusive discounts Set amid beautiful garden surroundings, the distillery offers a varied range of tours and tastings that cater to both whisky lovers and those new to the spirit, complemented by a talented and welcoming team, and its inviting retail area and bar. Tours include the signature Glenkinchie Flavour Journey tour where guests can enjoy a captivating cinematic journey through the whisky’s history and guided tasting, to the Flavour and Cask Experience which offers behind-the-scenes access to hidden distillery gems and the opportunity to taste hand-drawn liquid directly from the cask. The distillery and its team work closely with local makers and artists to host local fares and alternate experiences for its local and farflung guests to enjoy. These efforts are reflected in an impressive Net Promoter score (NPS) of 95 (Jul 2024 – Apr 2025), highlighting to judges that these values are woven deep into the distillery’s way of life. Emma Watson, brand home manager at Glenkinchie Distillery, said: “It’s an honour to be named the Leading Scottish Distillery Tour. “Our team is extremely passionate about what we do here - from distilling, to giving world-class experiences to our guests from across the world and creating menus of delicious cocktails and food for those who visit. “A huge thank you to our amazing team and everyone who has joined us to enjoy everything Glenkinchie has to offer.” The Johnnie Walker Experience on Princes Street, Edinburgh, was also recognised at the award ceremony, as Europe’s Leading Spirit Tourism Experience. The venue will now go into the final in hopes of, once again, being named The World’s Leading Spirit Tourism Experience.