Scroll Media powers record Black Friday sales for brands through high-intent advertising

Independent digital advertising network Scroll Media has revealed that its clients are on track for exceptional Black Friday and Boxing Day 2025 sales, driven by high-intent advertising on PriceSpy.co.nz. Black Friday has become New Zealand’s biggest online shopping event of the year. In 2024, Kiwis spent an estimated $458 million across the extended weekend (up 11% YoY), with electronics, appliances, toys and beauty seeing the largest spikes. With more than 70% of shoppers now using price-comparison tools before purchasing (according to recent Consumer NZ research), visibility on PriceSpy.co.nz at the exact moment consumers are hunting deals has never been more critical for brands and retailers. What Scroll Media campaigns deliver Higher click-through rates than standard display benchmarksAverage lower cost-per-acquisition (CPA) year-on-yearOver 1.8 million qualified product views driven to partner sites during Black Friday weekLeading brands including Noel Leeming, JB Hi-Fi, MacDonalds and Sony ranked among PriceSpy’s Top 10 most featured brands leading up to Black Friday “PriceSpy users are ready to buy – they’re comparing prices, reading reviews and clicking straight through to checkout,” says Jane Ormsby, managing director at Scroll Media. “For brands being front and centre on PriceSpy during Black Friday meant they will capture the surge of high-intent traffic at the precise moment shoppers were deciding where to spend. Many of our partners hit their entire November revenue targets in just those four days.” Key 2025 success factors Exclusive access to PriceSpy’s new “Newsletter”, “Featured Stores,” “Hot Product” and “Welcome Banner” ad unitsReal-time dynamic creative showing live pricing and stock availabilityFirst-party audience segments built from PriceSpy’s 700,000+ monthly NZ usersSeamless, fully tracked click-to-retailer journeys With Black Friday continuing to grow year-on-year and Kiwi consumers increasingly deal-savvy, early planning is essential, Ormsby adds. Advertisers are encouraged to secure 2026 inventory now to guarantee prime placements when shoppers return to PriceSpy in the new year.