Account Manager (Advertising Agency)

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote the agency's services and support the marketing needs of our clients. This includes overseeing all aspects of the agency's marketing efforts, from traditional advertising to digital marketing and everything in between.Responsibilities:Develop and implement strategic marketing plans to raise brand awareness, generate leads, and drive new business for the agencyManage the full marketing mix, including advertising (TV, radio, print, outdoor), content marketing, social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) campaigns, and moreCollaborate with the creative team to produce high-impact marketing collateral, campaigns, and assetsOversee the agency's website and digital presence, ensuring it effectively showcases the agency's capabilities and attracts potential clientsAnalyze marketing performance data and campaign metrics to optimize strategies and demonstrate ROIManage marketing budgets and resources to ensure efficient and effective use of fundsServe as the agency's marketing expert, providing counsel and support to clients on their own marketing initiativesStay up-to-date on industry trends, best practices, and emerging marketing technologies to identify new opportunities for the agency and its clientsQualifications:Bachelor's degree in marketing, communications, advertising, or a related field5+ years of experience in a marketing management role, preferably at a full-service marketing agencyProven track record of developing and executing successful integrated marketing campaigns across multiple channelsExpertise in a wide range of marketing disciplines, including advertising, content marketing, social media, SEO, PPC, email marketing, and moreStrong analytical and data-driven mindset, with the ability to measure and optimize marketing performanceExcellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and clientsFamiliarity with marketing automation tools, CRM systems, and other marketing technology platformsAdaptable and innovative, with the ability to think strategically and creativelyStrong project management and budget management skillsFluent in English Language