Acquisition Manager

About TrafileaTrafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.Why TrafileaWe’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.We build and scale our own brands.We invest in AI and automation like few others in eCom.We test fast, grow fast, and help you do the same.Be part of a dynamic, diverse, and talented global team.100% Remote, USD competitive salary, paid time off, and more.Job ResponsibilitiesAt Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.You’ll work on the strategy, testing, and iteration of high-volume ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll work on the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.As Creative Strategist, you will:Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.Drive creative strategy by product, audience, and channel, ensuring brand consistency.Prioritize improvements weekly/bi‑weekly using a 20/80 framework.Lead upsell/downsell testing via proprietary one‑click funnel software.Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.